PROSPECTS AND OPPORTUNITIES
Positive sales expected to continue for e-vapour products, thanks to evolving consumer habits
The e-vapour products market is expected to continue growing over the forecast period, albeit at a slower pace than seen in the current period. Growth will be driven by increasing penetration, as more smokers alternate between cigarettes and vaping.
The display ban is not expected to significantly impact e-vapour products — albeit, dependent on the style of retailer
From April 2025, the display ban will prevent retailers from being able to display e-vapour products. Therefore, outlets will have to enclose such products in a closed drawer or cabinet where customers cannot see them.
Innovation will be key in adapting to the new regulatory environment
Innovation will be a key driver in shaping the e-vapour market over the forecast period, as manufacturers seek to adapt to regulatory changes, respond to consumer preferences, and address the challenge of illegal sales. One of the most anticipated developments is the shift toward more convenient pod formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium?
- Which category is the most heavily taxed in Belgium?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Belgium?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium - Category analysis
KEY DATA FINDINGS
E-vapour products are the big winners, thanks to ongoing category development and consumers switching away from tradtional tobacco
Hexa and Vuse remain the leaders, as Philip Morris also enters category
Convenience retailers remain important for sales of e-vapour products
Positive sales expected to continue for e-vapour products, thanks to evolving consumer habits
The display ban is not expected to significantly impact e-vapour products — albeit, dependent on the style of retailer
Innovation will be key in adapting to the new regulatory environment
Tobacco in Belgium - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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