PROSPECTS AND OPPORTUNITIES
Smokeless tobacco demand will rebound as economic conditions stabilise
Retail volume sales of smokeless tobacco will decline marginally in 2025 but rebound over the forecast period as a whole as economic conditions normalise, helping to stabilise the exchange rate. Demand will also be supported by strong ongoing population growth.
E-vapour products set for regulation
During the forecast period, e-vapour products are expected to be included in tobacco regulation. This will lead to the standardisation of products.
Closed systems will evolve beyond single-use products
Innovation in e-vapour products will continue to focus on increasing the variety of disposable products, particularly those that offer a higher number of puffs per device. Closed systems are also expected to evolve beyond single-use products, with a growing number becoming rechargeable and compatible with cartridges.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria?
- Which category is the most heavily taxed in Nigeria?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Nigeria?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis
KEY DATA FINDINGS
Retail volume sales of chewing tobacco show signs of stabilisation
Competitive pricing helps Black Horse Tobacco Co Ltd strengthen its dominance
E-vapour products increasingly found in physical stores
Smokeless tobacco demand will rebound as economic conditions stabilise
E-vapour products set for regulation
Closed systems will evolve beyond single-use products
Tobacco in Nigeria - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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