PROSPECTS AND OPPORTUNITIES
Closed e-vapour systems to lead category growth amid continued shift away from open formats
Over the forecast period, e-vapour products are expected to maintain a positive growth trajectory. Closed systems, particularly disposable vapes, will remain the primary growth driver as they continue to attract new consumers with their convenience, portability, and increasingly diverse flavour profiles.
Tourism and cross-border consumer flows to support performance across categories
Greece’s position as a popular international tourist destination is expected to remain an important driver of growth for nicotine products over the forecast period. Visitors from countries where nicotine pouches and vapour products are more established such as the United Kingdom and Scandinavian nations are likely to contribute to incremental sales, particularly in tourist hotspots and airport zones.
Innovation to concentrate on heated tobacco and tobacco-free alternatives, while vapour launches diversify
Looking ahead, innovation is expected to remain concentrated in the heated tobacco and vapour segments, reflecting manufacturers’ broader strategic shift toward next-generation nicotine products. In heated tobacco, the emphasis will increasingly fall on tobacco-free formats such as LEVIA, which appeal to health-conscious consumers and those seeking to reduce or eliminate traditional tobacco use.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece?
- Which category is the most heavily taxed in Greece?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Greece?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece - Category analysis
KEY DATA FINDINGS
Slow uptake for smokeless tobacco despite new launches
Closed e-vapour systems outperform amid convenience-led shift and flavour innovation
Heated tobacco continues to expand, though growth begins to moderate
Closed e-vapour systems to lead category growth amid continued shift away from open formats
Tourism and cross-border consumer flows to support performance across categories
Innovation to concentrate on heated tobacco and tobacco-free alternatives, while vapour launches diversify
Tobacco in Greece - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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