The growth of smokeless tobacco, e-vapour products and heated tobacco in New Zealand over the forecast period is likely to be driven by several key factors. First, the continued shift towards smoking cessation will fuel demand for tobacco heating and vaping as healthier alternatives to traditional tobacco products.
In 2024, New Zealand took a significant step in tobacco and nicotine regulation by making disposable vapes illegal, following growing concerns about their rising popularity and potential public health risks. The move was driven by a desire to curb the increasing use of vaping among young people, as disposable vapes had become a trend among adolescents, with many using them as a more accessible and appealing alternative to smoking.
Over the review period, backed by tobacco heavyweight Phillip Morris, heated tobacco emerged as a significant alternative to vaping products, receiving substantial media and regulatory attention, given that a key selling point is the perception of it being healthier than traditional tobacco products due to the high heating point. Philip Morris has dominated the HTP market in New Zealand with its IQOS product, which heats tobacco sticks to a vapour rather than burning them.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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