PROSPECTS AND OPPORTUNITIES
Despite increased regulatory focus, strong category growth is expected to continue
The growth of smokeless tobacco, e-vapour products and heated tobacco in New Zealand over the forecast period is likely to be driven by several key factors. First, the continued shift towards smoking cessation will fuel demand for tobacco heating and vaping as healthier alternatives to traditional tobacco products.
Disposable vapes ban will see sales flow to other vape subcategories
In 2024, New Zealand took a significant step in tobacco and nicotine regulation by making disposable vapes illegal, following growing concerns about their rising popularity and potential public health risks. The move was driven by a desire to curb the increasing use of vaping among young people, as disposable vapes had become a trend among adolescents, with many using them as a more accessible and appealing alternative to smoking.
Regulatory-compliant IQOS set to be launched in 2025
Over the review period, backed by tobacco heavyweight Phillip Morris, heated tobacco emerged as a significant alternative to vaping products, receiving substantial media and regulatory attention, given that a key selling point is the perception of it being healthier than traditional tobacco products due to the high heating point. Philip Morris has dominated the HTP market in New Zealand with its IQOS product, which heats tobacco sticks to a vapour rather than burning them.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand?
- Which category is the most heavily taxed in New Zealand?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in New Zealand?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand - Category analysis
KEY DATA FINDINGS
Strong category growth despite single-use vape ban
Competitive landscape remains highly fragmented despite focus from traditional tobacco players
Other non-grocery retailers remains the leading distribution channel in 2024
Despite increased regulatory focus, strong category growth is expected to continue
Disposable vapes ban will see sales flow to other vape subcategories
Regulatory-compliant IQOS set to be launched in 2025
Tobacco in New Zealand - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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