PROSPECTS AND OPPORTUNITIES
Heated tobacco and nicotine pouches forecast strong growth, while e-vapour faces continued regulatory headwinds
Heated tobacco is set to maintain a positive growth trajectory over the forecast period, although volume growth may slow as the category matures. Continued expansion will be driven by ongoing consumer migration away from combustible cigarettes, with many users attracted by the convenience and regulatory exemptions associated with heated tobacco products.
Illicit and semi-legal trade expected to dominate e-vapour consumption in the absence of regulatory reform
The legal share of Ukraine’s e-vapour market is expected to remain marginal unless substantial regulatory changes are introduced. The flavour ban and packaging restrictions implemented in 2023–2024 have driven legal players out of the category, resulting in a market dominated by unregulated supply chains.
JTI enters heated tobacco with Ploom X Advanced, heightening competition and accelerating innovation
In July 2024, Japan Tobacco International (JTI) entered the heated tobacco market in Ukraine with the launch of its Ploom X Advanced device and Sobranie-branded sticks. Priced more affordably than PMI’s flagship IQOS ILUMA series, the device is available in multiple colours and limited editions, offering a more accessible alternative in the premium device segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine?
- Which category is the most heavily taxed in Ukraine?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Ukraine?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine - Category analysis
KEY DATA FINDINGS
E-vapour products suffer steep decline following implementation of flavour ban, while heated tobacco continues to grow
Competitive landscape sees consolidation in heated tobacco and nicotine pouches, but fragmentation persists in e-vapour
E-commerce continues to expand in tobacco alternatives, supported by delivery infrastructure and consumer preferences
Heated tobacco and nicotine pouches forecast strong growth, while e-vapour faces continued regulatory headwinds
Illicit and semi-legal trade expected to dominate e-vapour consumption in the absence of regulatory reform
JTI enters heated tobacco with Ploom X Advanced, heightening competition and accelerating innovation
Tobacco in Ukraine - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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