PROSPECTS AND OPPORTUNITIES
E-vapour products and heated tobacco set for ongoing growth, despite challenges
Heated tobacco and e-vapour products are set for ongoing growth over the forecast period, despite a slew of regulatory pressures, such as excise taxes, nicotine caps, and flavour bans in provinces like Quebec. Overall, baseline demand will continue from consumers who wish to quit smoking tobacco, but who wish to use alternative products they perceive as “less harmful” in the interim.
Heated tobacco could emerge as the next big thing
Heated tobacco products (HTPs) are still niche in Canada, but this also means there is room for growth — especially if regulatory attention shifts away from vaping and public health messaging and towards “harm reduction” more broadly.
Illicit trade emerging as a major threat to compliance and market stability
As Health Canada and provincial governments ramp up restrictions—on flavours, nicotine limits, and excise taxes—there is a growing risk that consumers and some retailers will turn to unregulated or counterfeit smokeless and e-vapour products. Illicit trade has historically been concentrated in combustible tobacco, but early signs in 2024 suggest the same dynamics are creeping into the vaping and heated tobacco space, especially in provinces with stricter rules like Quebec and Prince Edward Island.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada?
- Which are the leading brands in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada?
- How are products distributed in Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada?
- Which category is the most heavily taxed in Canada?
- How is the operating environment for Smokeless Tobacco, E-Vapour Products and Heated Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Smokeless Tobacco, E-Vapour Products and Heated Tobacco products in Canada?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada - Category analysis
KEY DATA FINDINGS
E-vapour products and heated tobacco maintain positve sales, while regulations start to bite
Players in e-vapour products fare well in overall company terms
Could vape shops become under even stricter scrutiny?
E-vapour products and heated tobacco set for ongoing growth, despite challenges
Heated tobacco could emerge as the next big thing
Illicit trade emerging as a major threat to compliance and market stability
Tobacco in Canada - Industry Overview
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
Legislation
Legislative overview
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
DISCLAIMER
The following categories and subcategories are included:
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
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- Chewing Tobacco
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- Loose US-Style Moist Snuff
- Portion US-Style Moist Snuff
- Swedish-Style Snus
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- Closed System Single Use
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- Closed System Rechargeable (including starter kits)
- Closed System Cartridges
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- Open Vaping Systems Charging and Vapourising Devices
- E-liquids
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- Tobacco Heating Devices
- Heated Tobacco
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- Nicotine Pouches
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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