Competitive Landscape
Migros Accelerates Expansion as File Focuses on Hybrid Shoppers
The competitive landscape within supermarkets in Turkey is becoming more concentrated, with the leading company, Migros, significantly increasing its share from 11% in 2020 to 25% in 2025. This marked a clear shift towards higher concentration over the review period, as Migros not only maintained but increased its lead through ongoing network expansion, the modernisation of its store base, and investment in infrastructure such as renewable energy and advanced supply chain facilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Turkey?
- Which are the leading retailers in Supermarkets in Turkey?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Turkey - Category analysis
Key Data Insights
Migros Expands Rapid Delivery to Drive Online Loyalty
Migros Expands Rapid Delivery to Drive Online Loyalty
Macrocenter Captures Premium Shoppers with Gourmet Ready Meals
Digital Investment and Local Partnerships Should Drive Sustained Value Growth
Private Label Expansion Delivers Affordability and Loyalty Gains
Sustainability Initiatives and Local Sourcing Enhance Brand Reputation
Migros Accelerates Expansion as File Focuses on Hybrid Shoppers
Retail in Turkey - Industry Overview
Discounters Expand Private Label to Support Spending
Key Data Insights
Discounters Expand Private Label to Support Spending
Online-First Retailers Use Exclusive Launches to Drive Digital Adoption
Open Markets Maintain Relevance as Formal Formats Gain Ground
Private Label and E-Commerce Set to Remain the Key Growth Drivers
Ai and M-Commerce Set to Win over Digital Natives
Bim Strengthens Its Leadership as Uber Acquisition Reshapes Delivery Landscape
Lululemon and Florentia Village Bring New Ideas to the Market
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Ramadan (Eid al Fitr)
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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