COMPETITIVE LANDSCAPE
Samsung and LG together hold over half the market share
The air conditioner market in South Korea is concentrated, with Samsung Electronics and LG Electronics holding the top two positions in 2025, with market shares of 30% and 28%, respectively.
Emerging companies and future opportunities
Paseco is an emerging company performing well in the South Korean air conditioner market. Its success can be attributed to its innovative products, such as window-type air conditioners with the Easy-Lock System and Easy-Fit Kit, which cater to the growing demand for compact and space-saving cooling solutions, particularly among single-person households and small apartments.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in South Korea - Category analysis
KEY DATA FINDINGS
Extreme heat fuels demand for efficient cooling solutions
Record-breaking heatwaves drive sales growth
Split air conditioners dominate sales with premium features
Portable room air conditioners sees dynamic growth
Rising demand for energy-efficient and AI-enabled models will drive growth
Servitisation models to expand with financial advantages
Samsung and LG together hold over half the market share
Emerging companies and future opportunities
Appliances and electronics specialists lead air conditioner sales
Online platforms drive growth with convenience and choice
Subscription services reduce cost and provide maintenance benefits
Consumer Appliances in South Korea - Industry Overview
Smart technologies and premiumisation lead market transformation
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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