COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and strategy
In 2025, food preparation appliances in Saudi Arabia was characterised by a relatively concentrated competitive landscape. The top three companies, Alesayi Group, Ahmed Abdulwahed Trading Co, and United Yousef M Naghi Co Ltd, together held a significant retail volume share of 78% in 2025, with Alesayi Group leading with 35%, followed by Ahmed Abdulwahed Trading with 24% and United Yousef M Naghi with 19%.
Opportunities from focusing on consumer needs and digital-first strategies
The move towards smart, health-focused, and multifunctional food preparation appliances among consumers presents opportunities for both leading and emerging businesses to innovate and capture share by focusing on these features. They will also be able to leverage digital channels and localised marketing strategies to reach consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Food Preparation Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Food Preparation Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Food Preparation Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Food preparation appliances experiences growth, driven by technological innovation
Strong growth driven by economic stability and innovation
Blenders leads volume sales with multifunctionality and innovation
Health and wellness trend fuels expansion
Smart and health-focused appliances set to drive growth moving forward
Blenders will maintain dominance with multifunctionality and innovation
Energy efficiency and sustainability to shape the landscape
Leading brands maintain dominance through innovation and strategy
Opportunities from focusing on consumer needs and digital-first strategies
Appliances and electronics specialists leads retail sales through trusted in-store experience
Retail e-commerce is an important distribution channel for younger consumers
New retail concepts and collaborations emerge to cater to evolving consumer preferences
Multifunctionality and compact design drive demand
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Food Preparation Appliances
- Blenders
- Food Processors
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- Centrifugal Juicers
- Slow Juicers
- Mixers
- Other Food Preparation Appliances
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Food Preparation Appliances research and analysis database.
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