Competitive Landscape
Regional Players Making Significant Inroads
Supermarkets in the US remain moderately concentrated, with leading players holding significant but not dominant shares. Kroger maintained the overall lead with a value share of14% in 2025, followed by Albertsons at 10%.
Winning the Hearts of Healthy Shoppers: Sprouts Farmers Market Adopts Expansion Playbook
Sprouts Farmers Market stood out as the fastest-growing major retailer in 2025, driven by its commitment to open at least 35 new stores during the year and a model focused on health-oriented, value-driven shoppers. Its double-digit value growth is attributed to targeting a niche demographic seeking healthy, organic products at affordable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in USA?
- Which are the leading retailers in Supermarkets in USA?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in the US - Category analysis
Key Data Insights
Regional Retailers Outperform National Brands as Economic Pressures Hit Home
Regional Retailers Outperform National Brands as Economic Pressures Hit Home
Kroger Leverages Data-Driven Insights to Unify Marketing and Boost Loyalty
Supermarkets Reposition Private Label to Offset Margin Pressures
Retail Media and Health Trends Reshape Revenue and Product Strategy
Regional Players Making Significant Inroads
Winning the Hearts of Healthy Shoppers: Sprouts Farmers Market Adopts Expansion Playbook
Retail in the US - Industry Overview
Retail E-Commerce Wins Share as More Offline Stores Close
Key Data Insights
Retail E-Commerce Wins Share as More Offline Stores Close
Walmart and Marketplaces Capture Spend as Discounters Surge
Shopify and Openai Partnership Redefines Shopping Journeys
Generative Ai and Social Platforms Are Reshaping Discovery and Loyalty
Private Label Expansion and Value-Led Discovery Could Disrupt Established Players
Amazon and Walmart Extend Lead as Agentic Ai Reshapes Discovery
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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