COMPETITIVE LANDSCAPE
New Yorker’s aggressive pricing helps maintain its market leadership
The apparel accessories market in Austria is relatively fragmented, led by New Yorker Group-Services International GmbH & Co KG with a 5% share, followed by Hennes & Mauritz (H&M) GesmbH, also with 5%, in 2025. The market is characterised by a mix of global players and local brands competing for share.
Ultra-fast fashion and sustainability driving competitive dynamics
The competitive landscape is influenced by the rise of ultra-fast fashion players like Shein, which continues to experience strong growth in Austria by offering ultra-low prices and rapid trend turnover in accessories. In contrast, luxury brands like Hugo Boss are integrating sustainability and digital innovation into their strategies to appeal to premium consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Austria?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Austria - Category analysis
KEY DATA FINDINGS
Low consumer confidence sees volume sales decline in apparel accessories
Low consumer confidence impacts discretionary spending
Belts the most dynamic category in 2025
Ties suffer from the casualisation of workwear
Luxury and affordable options drive market growth
Other apparel accessories to see the strongest growth
Sustainability and technology will be driving future growth
New Yorker’s aggressive pricing helps maintain its market leadership
Ultra-fast fashion and sustainability driving competitive dynamics
Offline retail remains dominant despite e-commerce growth
Apparel and footwear specialists drive offline retail growth
E-commerce gains traction with competitive pricing and convenience
Sustainability influences design and functionality
Innovative products driving dynamic growth in niche areas
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in Austria sees cautious consumer spending due to economic uncertainty
Consumers prioritise sustainability and value in Austrian apparel and footwear
Largest and fastest-growing categories drive market dynamics
Sustainability and circular fashion models shaping the Austrian apparel and footwear industry
Brands leveraging tech-driven solutions to meet evolving demands
Sustainability and digital innovation will drive growth in key categories
Circular fashion models will continue gaining traction as sustainability concerns rise
Leading brands maintain their positions through omnichannel strategies
Emerging players and product launches reshape competitive dynamics
Physical stores remain dominant despite e-commerce growth
Retail e-commerce drives growth with AI-powered innovations
Continued polarisation and e-commerce expansion expected to be seen
Sustainability drives product innovation with eco-friendly materials
Business impact of sustainable innovations is significant
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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