COMPETITIVE LANDSCAPE
International brands maintained strong visibility in a fragmented market
The competitive landscape remained highly fragmented in 2025, with international brands, domestic labels and widely available unbranded products competing across traditional and online channels. Among companies, Inditex, Industria de Diseño Textil SA held the largest share at 22%, followed by H&M Hennes & Mauritz Vietnam Co Ltd at 9% and Uniqlo Vietnam Co Ltd at 6%.
Domestic, unbranded and digitalfirst challengers played a significant role
Unbranded and local products accounted for a significant share of sales in 2025, supported by broad distribution across traditional markets, ecommerce platforms and social networks. Their lower prices continued to appeal to valueconscious consumers, helping them retain a strong foothold alongside international brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Vietnam?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Vietnam - Category analysis
KEY DATA FINDINGS
Digital engagement and functional design expected to guide future performance
Selective spending shaped overall category performance
Travel activity supported demand for specific accessories
Steady value growth expected across the forecast period
Technology adoption expected to guide future product development
Younger consumers to shape style direction and design priorities
International brands maintained strong visibility in a fragmented market
Domestic, unbranded and digitalfirst challengers played a significant role
Online channels gained importance as purchase behaviour continued to shift
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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