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Apparel and footwear market sees modest gains as macroeconomic pressures ease
The apparel and footwear market in Canada is experiencing modest growth, driven by factors such as lower inflation and interest rates, and a surge in population due to high immigration. Despite value-focused spending by consumers affecting luxury products, the market remains competitive with highly variable brand performance. New entrants and innovative business models, such as resale and rental services, are shaping the competitive landscape. Looking ahead, the market is forecast to grow at a CAGR of 3% to CAD64,068 million by 2030, driven by population growth linked to immigration and reshaped by the adoption of AI technologies. Sustainability will remain a key trend, with brands adopting circular economy principles to enhance environmental stewardship.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Canada?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Canada
Apparel and footwear market sees modest gains as macroeconomic pressures ease
Chart 1 Key Trends 2025
Lower inflation and interest rates boost consumer spending
Chart 2 Shapermint: US-based Women's Underwear Brand Launches in Canada
Mine & Yours launches pop-ups to cater to resale trend
Chart 3 Mine & Yours: Canadian Luxury Resale Player Launches Resale Pop-Ups
Market dynamics driving success for challenger brands
AI adoption to drive market evolution
Chart 4 Analyst Insight
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
Chart 5 Real GDP Growth and Inflation 2020-2030
Chart 6 PEST Analysis in Canada 2025
Chart 7 Key Insights on Consumers in Canada 2025
Chart 8 Consumer Landscape in Canada 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Canada
KEY DATA FINDINGS
Economic adversity eases but consumers remain price-sensitive
Chart 9 Key Trends 2025
Resale and rental trends hamper value growth
Sustainability drives growth in premium childrenswear
Parents prioritise affordability and sustainability in childrenswear purchases
Chart 10 Analyst Insight
Second-hand market will constrain value growth while creating brand opportunities
Sustainability and e-commerce drive childrenswear market dynamics
Private label dominance continues with value-driven consumers
Sustainability and affordability are key to competitive future
Chart 11 Sustainable Childrenswear from Roots
Offline retail maintains lead with omnichannel presence
E-commerce emerges as fastest growing channel and takes its toll on traditional retailers
Brands innovate with sustainable and affordable childrenswear options
Apparel Accessories in Canada
KEY DATA FINDINGS
Canada’s apparel accessories market shifts from marginal growth to luxury opportunity
Chart 12 Key Trends 2025
Marginal growth amidst economic headwinds and shifting consumer behaviour
Other apparel accessories sees dynamic growth as second-hand market grows
Chart 13 Goodwill Industries Expands Locations in 2025
Sustainability drives growth in apparel accessories
Luxury brands drive growth with unique value propositions
Chart 14 Analyst Insight
Sustainability and second-hand trends reshape consumer behaviour
E-commerce continues to drive innovation and growth
Private label dominates as challengers gain traction
Chart 15 A Bathing Ape: Japanese Streetwear Brand Enters Canada
Prada acquires Versace brand
Offline retail maintains lead but eroded by e-commerce gains
E-commerce drives innovation and growth
Innovative launches and expansion boost market presence
Chart 16 Canadian Mountain Bike Apparel Brand, Akta, Launches Gloves with Sustainable Fabric
Menswear in Canada
KEY DATA FINDINGS
Luxury and lifestyles shape menswear growth in Canada
Chart 17 Key Trends 2025
Higher costs and selective spending influence menswear market in Canada
Men's outerwear dominates menswear sales
Challenger brands leverage casualisation, DTC gaps, and value-focused consumers
Chart 18 Three-Year Old Canadian Menswear Brand Champlain Expands Retail Presence
Roots and ethical menswear respond to consumer demand, supporting market growth
Chart 19 Roots, the Canadian Heritage Brand Opens New Flagship Store in Vancouver, Canada
Luxury brands to expand with new retail spaces and drive growth
Sustainability and technology expected to drive menswear trends
Menswear retailers set to leverage AI to enhance online experiences
Chart 20 Analyst Insight
Private label dominance and Nike's strong brand presence shape market
Prada's acquisition of Versace to reshape luxury menswear landscape
Offline retail maintains lead despite ecommerce gains
Roots launches sustainability-focused athleisure menswear
Hugo Boss showcases new BOSS x Aston Martin collection
Chart 21 Hugo Boss Opens New Canadian Store and BOSS x Aston Martin Capsule Collection
Womenswear in Canada
KEY DATA FINDINGS
Resale and rental, coupled with the desire for comfort and sustainability shape Canadian womenswear
Chart 22 Key Trends 2025
Womenswear records limited growth as the cost-of-living crisis continues to impact sales
Resale and rental: Opportunity and challenge
Socioeconomic potential in womenswear
Women's outerwear dominates sales, driven by consumer demand for fashionable jackets and coats, and shorts and trousers
New entrants and changing consumer behaviour drive competition
Chart 23 Shapermint: US-based Women's Underwear Brand Launches in Canada
Chart 24 Mine & Yours: Canadian Luxury Resale Player Launches Pop-Ups
Casual trends and AI customisation to drive demand for womenswear
Chart 25 Analyst Insight
Women's outerwear expected to remain dominant as luxury segment expands
Sustainability and e-commerce set to shape the future of womenswear
COMPETITIVE LANDSCAPE
Offline retail maintains lead despite e-commerce growth
E-commerce grows strongly as retailers invest online
Jeans in Canada
KEY DATA FINDINGS
Positive momentum in jeans category
Chart 26 Key Trends 2025
Divergent consumer spending and lower inflation and interest rates boost sales
Sustainability and ethical concerns drive value sales
Chart 27 US-Based Sustainable Brand Reformation Expands with New Store in Canada
Strong growth in super premium jeans
Chart 28 Levi's Expands Premium Reach with Holt Renfrew Luxury Department Store Partnership
Macroeconomic shifts and demand for functionality drive engagement with challenger brands
Premium and super premium jeans will see increased competition and growth
Chart 29 Analyst Insight
Sustainability expected to reshape business strategies
AI adoption set to drive future growth
Private label and Gap lead
DUER's sustainable comfort strategy drives expansion
Prada acquires Versace as Capri refocuses on Michael Kors
Chart 30 DUER Expands with New Store in Victoria BC in 2025
Offline retail maintains lead despite e-commerce gains
Hosiery in Canada
KEY DATA FINDINGS
Innovative functionality drives hosiery in Canada
Chart 31 Key Trends 2025
Lower inflation and interest rates drive marginal growth
Chart 32 Fast-Fashion Brand Uniqlo Adds Stores in Canada and Showcases New Hosiery
Non-sheer hosiery dominates the market
Fashion trends and sustainability create opportunities for challenger brands
Disposable income growth supports demand for value-added hosiery
Sustainability expected to increasingly influence younger hosiery consumers
Artificial intelligence starts to drive innovation
Private label dominance and market fragmentation persist
Gildan Activewear and Hanesbrands merger to reshape market dynamics
Offline retail maintains lead in hosiery distribution despite e-commerce gains
E-commerce gains traction in hosiery sales with enhanced online services
Uniqlo’s innovative materials drive hosiery growth
Roots’ new collection capitalise on sustainability
Chart 33 Roots: Sustainable, Gender-Free Socks
Signé Sarah expands Canadian presence with durable and sustainable sheer hosiery
Chart 34 Signé Sarah: Indestructible Tights Made To Last
Footwear in Canada
KEY DATA FINDINGS
Canadian footwear market adapts to a new era of value and innovation
Chart 35 Key Trends 2025
Affluent consumers drive sales through careful spending
Sustainable and ethical products support footwear value sales
Sports footwear leads growth, driven by casualisation trend
Chart 36 Canadian Fast Fashion Player Joe Fresh Offers New Footwear at Value Prices
Ongoing casualisation and rising disposable income expected to drive footwear market expansion
Sustainability to reshape industry landscape
AI adoption set to drive future growth
Chart 37 Analyst Insight
Aldo Group Inc leads with diverse footwear selection
Offline retail maintains lead despite e-commerce growth
lululemon expands footwear presence with Wildfeel Trail Shoe launch
Chart 38 Lululemon Expands Women's Footwear Collection with Wildfeel Trail Shoe Launch in 2025
Vessi targets eco-conscious consumers with Pacific Sneaker launch
Chart 39 Canadian Footwear Player Vessi's New 2025 Pacific Sneaker
Sportswear in Canada
KEY DATA FINDINGS
Sportswear in Canada shows resilience amid economic and lifestyle shifts
Chart 40 Key Trends 2025
Lower inflation and interest rates boost consumer spending
Sports footwear sees the highest growth in 2025
Casualisation and sustainability drives sportswear growth
AI adoption expected to drive sportswear growth
Competition set to intensify with new entrants and retail expansion
Sustainability anticipated to shape future trends and drive consumer choice
Key brands maintain leadership amidst growing competition
Offline retail remains dominant despite e-commerce growth
lululemon advances sustainable materials with 2025 launch
Chart 41 Lululemon Moving Towards Deeper Commitment to Sustainable Materials in 2025
On Running expands women’s sportswear collection
Chart 42 On Running Maintains Strong Growth in 2025 Through New Sportswear Releases
Joe Fresh launches affordable and sustainable Active Everyday Leggings
Chart 43 Joe Fresh Attracts Consumers with Value-Priced Activewear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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