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Consumer demand for affordability and functionality drives innovation
Apparel and footwear in Indonesia demonstrated robust growth in 2025, driven by economic recovery, a rising middle-income segment and increased discretionary spending, with sales reaching IDR201.2 trillion. This growth is expected to continue over the forecast period, driven by a young, fashion-conscious population and an increase in consumer spending power. The market is characterised by a shift towards value-conscious purchases and a growing demand for affordable and fashionable options, particularly in footwear. To succeed, brands must adopt an omnichannel strategy that blends digital discovery with physical retail experiences, leveraging social commerce and live shopping to engage with younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Indonesia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Indonesia
Consumer demand for affordability and functionality drives innovation
Chart 1 Key Trends 2025
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
Chart 2 Puma on Shopee Live
How digital-native challengers are reshaping the Indonesian landscape
Chart 3 Erspo – From Local Sportswear to National Phenomenon
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Chart 4 Increasing Sustainability Focus by Global Brands
Omnichannel strategies are expected to become crucial
Chart 5 Analyst Insight
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
Offline retail remains dominant, while social commerce drives online sales
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Indonesia 2025
Chart 8 Key Insights on Consumers in Indonesia 2025
Chart 9 Consumer Landscape in Indonesia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Indonesia
KEY DATA FINDINGS
Market polarisation drives brands to adapt to diverse consumer preferences
Chart 10 Key Trends 2025
Quality, comfort, and value-driven consumption shape childrenswear in 2025
Market polarisation shapes value sales growth through diverse consumer preferences
Chart 11 Uniqlo Captures Premium Segment in Indonesian Childrenswear in 2025
Irwandhy Official capitalises on sustainability preferences in Indonesian fashion
Local brands to drive development with affordable and practical designs
The rise of digital channels set to drive childrenswear sales
Chart 12 Analyst Insight
Indonesian childrenswear labels gaining ground amidst global supply volatility
Top players maintain lead, focusing on sustainability and digital-first retail
Challenger brands aim to disrupt childrenswear landscape
Import pressures and rising costs challenge childrenswear brands
Chart 13 Uniqlo Indonesia Raises Prices Due to Tariff and Logistic Pressures
Omnichannel shopping supports both online and offline childrenswear sales
Apparel Accessories in Indonesia
KEY DATA FINDINGS
Consumer demand for culturally-relevant accessories drives brands to innovate
Chart 14 Key Trends 2025
Cultural values shape apparel accessories, influenced by Gen Z preferences
Market polarisation reshapes competitive dynamics
Chart 15 Buttonscarves: Building Through Strategic Supply Chain and Market Expansion
Uniqlo exemplifies sustainability trend in Indonesian apparel accessories
Chart 16 Sustainable Craftsmanship in Uniqlo’s Italian Leather Belt
Consumer demand for sustainable, culturally relevant products set to increase
Modest fashion expected to drive product innovation
Chart 17 Analyst Insight
AI and social commerce to drive digital dominance across Indonesia's fashion landscape
H&M maintains its lead through brand image and online expansion
New Era Indonesia launches a culturally significant cap collection
Chart 18 Cultural Fashion: Celebrating Identity Through Headwear in Indonesia, 2025
Online marketplaces drive sales through convenience and variety
Menswear in Indonesia
KEY DATA FINDINGS
Fragmented competitive landscape enables brands to cater to polarised market
Chart 19 Key Trends 2025
Market polarisation contributes to continued growth in value sales
Chart 20 Uniqlo vs Erigo in Menswear Market Polarisation
Sustainability and inclusivity drive product innovation
Chart 21 Uniqlo Redefines Menswear with Functional Fashion and Cultural Relevance
Incumbents experience stagnation, while challenger brands gain traction
Chart 22 Erigo’s Digital D2C Breakthrough in Menswear
Premium brands and local players set to drive value sales growth
Challenger brands expected to continue gaining popularity
Market polarisation anticipated to drive diversification in pricing strategies
Chart 23 Analyst Insight
Incumbents maintain their lead, but challengers are gaining traction
E-commerce gains traction with live commerce and influencer marketing
Womenswear in Indonesia
KEY DATA FINDINGS
Market polarisation reshapes womenswear in Indonesia
Chart 24 Key Trends 2025
Market polarisation drives brands to either scale affordability or deepen premium appeal
Mainstream adoption of sustainable materials drives product innovation
Chart 25 Jakarta Fashion Week 2025 Showcased Eco-Conscious Principles and Inclusivity
Tariffs and local sourcing reshape industry dynamics
Chart 26 Due to Rising Import Costs, H&M Expands Production in Indonesia
Smart clothing and digital shopping expected to boost future sales
Bold shapes and expressive colours to define future womenswear designs
Local brands expected to continue leading sustainability and vintage trends
Chart 27 Analyst Insight
Global players maintain lead through local relevance and sustainability
Emerging brand, Erigo, gains traction in Indonesian womenswear
E-commerce platforms gain share from apparel and footwear specialists
Uniqlo’s new collection highlights premiumisation trend
Chart 28 Uniqlo Indonesia Introduces Fall/Winter “Revisiting Classic” Collection
Jeans in Indonesia
KEY DATA FINDINGS
Sustainable practices and rising incomes bolster performance of jeans
Chart 29 Key Trends 2025
Market polarisation divides jeans in Indonesia
Sustainability and inclusivity drive brands to adopt eco-friendly materials
Chart 30 KIND Denim Brings Eco-Friendly Concepts to Life
Challengers force incumbents to innovate and adapt
Chart 31 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop
Price-sensitivity could shift consumer preferences towards more affordable brands
Local brands aim to capitalise on sustainability and craftsmanship
Digital expansion and bespoke recommendations
Chart 32 Analyst Insight
Top companies maintain lead through diverse strategies
Offline retail drives distribution despite e-commerce growth
Sustainable practices reshape denim product offerings
Chart 33 The Denim Station's 2025 Collection: Honouring Local Icons Through Fashion
Hosiery in Indonesia
KEY DATA FINDINGS
Affordability and sustainability boost hosiery’s growth potential
Chart 34 Key Trends 2025
Shifting consumer preference for casual fashion boost value sales
Pinnacle Pro highlights sustainability in Indonesian hosiery
Chart 35 Pinnacle Pro Launches Eco-Friendly Wander Socks Coolmax
Challenger brands gain traction among budget consumer segment
Chart 36 MINISO Caters to the Value Segment While Stay Hoops Drives Premium End
Affordability expected to drive future sales
Consumer preference for functionality set to drive local innovation
Gen Z and millennial preference for eco-friendly hosiery expected to increase
Chart 37 Analyst Insight
Multi Megah Mandiri PT retains lead, while challenger brands gain traction
New entrants, Uniqlo and MINISO, drive innovation and value sales growth
Fashion chain stores and e-commerce platforms drive sales
Innovation drives business growth and competitiveness
Chart 38 Buttonscarves Brings Signature Monogram to Fashion Socks
Sportswear in Indonesia
KEY DATA FINDINGS
Consumer shift towards active lifestyles drives sportswear sales in Indonesia
Chart 39 Key Trends 2025
Market polarisation slows sportswear value sales growth
Tariffs and supply chain disruptions lead to a boost in localisation
Lacoste capitalises on AI innovation to enhance brand visibility
Chart 40 Lacoste's AI-Driven Ramadan Campaign with Sport-Chic Apparel
Consumer preference for athleisure set to drive value sales growth
Demand for affordability and quality expected to drive category growth
Sustainability and innovation to shape sportswear development
Chart 41 Analyst Insight
PT Adidas Indonesia retains lead as emerging players grow in popularity
Uniqlo gains traction through its strategic store expansion and live event
Offline retail leads with sports goods stores dominating sales
How adidas Originals bridges heritage and innovation for SS25 campaign
Chart 42 Balancing Heritage and Innovation in Polarised Consumer Markets
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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