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Sustainability, tech innovation and digitisation aid leading brands
The apparel and footwear market in Malaysia demonstrated resilience in 2025, with 6% growth in retail value terms, driven by increasing disposable incomes and a shift towards digitalisation. This growth, coupled with a strong emphasis on sustainability and innovation, makes the market attractive for brands that can adapt to these trends. With a forecast current value CAGR of 5% through to 2030, reaching MYR51.6 billion, brands that focus on functional, sustainable products and strengthen their digital presence are likely to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Malaysia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Malaysia
Sustainability, tech innovation and digitisation aid leading brands
Chart 1 Key Trends 2025
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Chart 2 We Rent Fashion Offers Flexible Resale and Rental of Designer Apparel and Footwear
Sustainability and tech innovation to influence design
Chart 3 Analyst Insight
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
Chart 4 adidas Launches Move For The Planet Campaign to Promote Sustainable Products
Chart 5 Real GDP Growth and Inflation 2020-2030
Chart 6 PEST Analysis in Malaysia 2025
Chart 7 Key Insights on Consumers in Malaysia 2025
Chart 8 Consumer Landscape in Malaysia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Malaysia
KEY DATA FINDINGS
Polarised market performance amid economic fluctuations and distribution channel shifts
Chart 9 Key Trends 2025
Fluctuating economic environment leads to market polarisation
Sustainability and inclusivity drive consumer demand for eco-friendly and gender-neutral designs
Chart 10 Uniqlo Malaysia Introduces Sustainable, Gender-Neutral Basics for Children
Chart 11 Analyst Insight
Direct-to-consumer and digital-first gain traction
Online presence, cultural relevance and sustainability will be key to connecting with digital-native parents
Chart 12 Poplook Introduces Affordable Hari Raya Matching Sets for Parents and Children
Price pressure likely to persist due to market polarisation
Shein and Uniqlo drive competitive dynamics
New entrants leverage cultural relevance and sustainability
Traditional stores continue to lead, but e-commerce is gaining ground
Poney cashes in on market polarisation
Chart 13 Poney Balances Premium and Value Segments to Thrive in Polarised Childrenswear
Apparel Accessories in Malaysia
KEY DATA FINDINGS
Sustainability and AI integration help to boost sales
Chart 14 Key Trends 2025
Value sales up, along with wages and median disposable household income
Sustainability drives innovation in design with eco-friendly and alternative materials
Chart 15 Pineapple Leaf Ties Showcased at MAHA 2024 as Sustainable Accessory Innovation
AI integration for personalisation
Chart 16 Lazada Malaysia Launches Lazzie AI to Personalise Accessory Shopping in 2025
Resale and rental to reshape the retail channel mix
Eco-design innovation to leverage sustainability-conscious consumers
"New retail” to drive omnichannel strategies
Uniqlo and Shein vying for the top spot
Emerging brands lean on fashion-forward subcultures
Omnichannel integration and “new retail” shape apparel accessories sales
Chart 17 Analyst Insight
Menswear in Malaysia
KEY DATA FINDINGS
Economic recovery and sustainability drive market
Chart 18 Key Trends 2025
Rising disposable incomes fuel sales growth
Challengers drive innovation and create competition
Chart 19 Pestle & Mortar Clothing’s Malaysian Pride & CASETiFY Collabs Reflect Storytelling
Eco-friendly fabrics and cultural relevance inspire design and innovation
AI personalisation and e-commerce draws on consumer expectations
Chart 20 Analyst Insight
Chart 21 Sustainable Fabrics and Size-Inclusive Designs Showcased by Zalora
Mid-premium menswear looks set to increase in popularity
Omnichannel, AI-integrated offerings expected to be the new norm
Influencer-led marketing and the intersection between tech, culture and fashion
Chart 22 SVG Worldwide’s Tech-Driven Streetwear Showcase
Moderately concentrated Malaysian menswear market
New entrant, LILANZ, pressures mid-range menswear retailers
Offline retail dominates premium menswear sales with in-store experiences
Youth and tech-savvy consumers drive e-commerce
Womenswear in Malaysia
KEY DATA FINDINGS
Shifting consumer values boost womenswear sales, with increased interest in sustainability and inclusivity
Chart 23 Key Trends 2025
Cost-of-living crisis leads to market polarisation
Affordability remains key
Chart 24 Analyst Insight
Sustainability and inclusivity offerings inform consumer choices
Chart 25 Oh Sebenar’s “Lebar” Plus-Size Capsule Expands Inclusivity in Malaysian Womenswear
Market polarisation expected to persist in womenswear
Sustainability through rental and resale expected to challenge sales growth
Chart 26 Poplook’s Denim Rental Service Expands Sustainable Options for Malaysian Women
S-commerce likely to reshape online retail
Uniqlo maintains lead in competitive market
Localised, culturally relevant launches give Uniqlo a competitive edge
Retail e-commerce leads womenswear growth
S-commerce and AI-integration reshape the online shopping offering
Malaysian start-up FitRoom launches AI-powered virtual try-on tool
Chart 27 FitRoom’s AI-Powered Virtual Try-On for Malaysian Traditional and Modest Fashion
Jeans in Malaysia
KEY DATA FINDINGS
Sustainability and inclusivity, coupled with online retail offerings influence consumer choice
Chart 28 Key Trends 2025
Sustainability and inclusivity and local relevance drive demand and innovation
Chart 29 Analyst Insight
AI-integration and tech innovation changes how and where consumers shop
Resale and rental trend impacts retail channel mix
Carousell resale platform appeals to younger consumers of jeans
Chart 30 Resale and Rental Platforms Fuel Growth of Malaysia’s Circular Denim Economy
Sustainability and inclusivity expected to remain key
Traditional outlets likely to adopt “experiential retail” as digital engagement grows
Standard jeans set to maintain largest volume share
International brands maintain their lead, with local players emerging
Emerging players tap into cultural relevance and niche strategies
AI-driven trends reshape jeans retailing
Fast delivery via websites is key
Tarik Jeans combines inclusive products with sustainability and conservation
Chart 31 Tarik Jeans Champions Sustainable Denim with ASAS Launch and Conservation Partnership
Hosiery in Malaysia
KEY DATA FINDINGS
Sustainability and inclusivity drives sales as market polarises
Chart 32 Key Trends 2025
Hosiery market polarises under economic pressures
Market polarisation seen in hosiery in 2025
Sustainability and inclusivity consumer expectations drive design and innovation
Digital-first channels are popular among urban women
Chart 33 Zalora Malaysia Leverages AI Personalisation to Transform Online Hosiery Shopping
Affordability to continue to be significant
Sustainability and inclusivity to influence consumer choices
Digital innovation and e-commerce to increasingly shape hosiery trends
Leading brands maintain dominance through quality and innovation
Shein grows due to online strength
Offline retail still leads hosiery sales with strong presence
Chart 34 Analyst Insight
Footwear in Malaysia
KEY DATA FINDINGS
Market remains concentrated and competitive, with signs of polarisation
Chart 35 Key Trends 2025
Consumers prioritise sustainability and comfort
Chart 36 Analyst Insight
Women's footwear leads value sales in 2025
Sustainability drives design and innovation through the use of eco-friendly materials
Chart 37 Teva Malaysia's ReWALK Campaign Promotes Sandal Recycling and Eco-Friendly Footwear
Resale and rental significant in footwear
Chart 38 Clarissima Launches Luxury Fashion Rental Services in Malaysia
Brands leveraging sustainability and e-commerce set to drive growth
Women's footwear to continue to hold largest share, with sustainability increasingly relevant
Continuing market polarisation expected
E-commerce expected to become increasingly competitive
Global brands maintain lead across footwear categories
Brands prioritise sustainability as consumer interest grows
Physical stores continue to lead through try-on services
Premium brands drive eco-friendly design and innovation in retail offerings
Chart 39 Vivaia Opens Its Largest Malaysian Store, Targeting Fashion-Conscious Consumers
Safetyware focuses on technologically advanced footwear
Innovative launches drive sales and brand differentiation
Sportswear in Malaysia
KEY DATA FINDINGS
Sustainability and AI are key to the Malaysian sportswear market in 2025
Chart 40 Key Trends 2025
Rising disposable and improved consumer confidence contributes to sportswear sales growth
Sustainability defines the market in 2025
Athlete-centric engagement builds brand credibility and community connection
Chart 41 PUMA Launches Athlete-First Sponsorship for Top Malaysian Marathoners
Tech advances lead to improved virtual try-on tools and AI-driven sizing
Local players expected to leverage national pride and cultural relevance
Digital engagement and AI likely to play a bigger role in consumer behaviour
Nike and adidas maintain their lead through scale, brand equity and innovation
New entrant 361° capitalises on cost-conscious fitness enthusiasts
Chart 42 361° Opens First Malaysian Stores Expanding Consumer Choice in Performance Sportswear
Chart 43 Analyst Insight
Retail e-commerce offers convenience and wider choice of sportswear
Omnichannel strategies already redefining sportswear shopping
Local players and digital natives to shape future sales
Sustainable innovations drive product differentiation and consumer engagement
Chart 44 Nike Introduces 78% Recycled Materials in Move to Zero Initiative
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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