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Steady growth in apparel and footwear
The apparel and footwear market in Saudi Arabia experienced an uptick in value growth in 2025, compared to the previous year. Market polarisation is shaping sales performance with consumption increasingly divided between budget-conscious shoppers and premium buyers. The market remains attractive due to steady increases in consumer expenditure on footwear and rising disposable income. Brands that balance affordability with aspirational products, and maintain a strong e-commerce presence, with sustainability and inclusivity integrated into their offerings, are well-positioned to succeed. The growth of online shopping platforms and the increasing demand for versatile, culturally appropriate designs will continue to drive market growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Saudi Arabia
Steady growth in apparel and footwear
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Consumers drive demand for affordable and premium products
Chart 3 Market Polarisation Shapes Apparel and Footwear Sales in Saudi Arabia
Eco-friendly and inclusive products drive sales growth
Chart 4 Sustainability and Inclusivity Drive Growth in Saudi Arabia’s Fashion
Travel and tourism yields versatile and culturally appropriate designs
Chart 5 Travel, Tourism, and Vision 2030 Shape Apparel and Footwear Trends in Saudi Arabia
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Saudi Arabia 2025
Chart 8 Key Insights on Consumers in Saudi Arabia 2025
Chart 9 Consumer Landscape in Saudi Arabia 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Saudi Arabia
KEY DATA FINDINGS
Rising demand for stylish and practical childrenswear
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Steady growth driven by youthful population and changing consumer habits
Sustainability initiatives reshape childrenswear design
Chart 12 Sustainability and Inclusivity Reshape Saudi Arabia’s Fashion Industry in 2025
Travel and tourism drives demand for versatile childrenswear
Chart 13 Travel-Driven Fashion in Saudi Arabia: Versatility, Comfort, and Sustainability
Robust outlook driven by demographic trends and active lifestyles
Busy parents to drive e-commerce growth
Chart 14 Affordable Online Fast-Fashion Redefines Childrenswear in Saudi Arabia in 2025
Sustainability to drive decision-making with eco-friendly apparel
Al Bandar Trading Co maintains lead in childrenswear with strong presence
Cenomi Retail's strategic partnership to drive expansion
Apparel and footwear specialists dominate childrenswear sales
E-commerce gains traction reflecting market polarisation
Apparel Accessories in Saudi Arabia
KEY DATA FINDINGS
Rising demands of working women and tourists fuel sales growth
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Rising living costs drives market polarisation
Travel and tourism drives demand for versatile accessories
Technological innovations enhance design and manufacturing
Chart 17 Market Polarisation Reshapes Apparel Accessories in Saudi Arabia in 2025
Chart 18 AI and Tech Innovation Injects Growth To Saudi Arabia’s Apparel Accessories Market
Chart 19 Travel-Inspired Design Drives Innovation in Apparel Accessories
Women's empowerment and tourism drive demand for stylish accessories
Saudi tourism to be major growth driver
Local designers and focus on sustainability to reshape the market landscape
Landmark Group and Cenomi Retail lead fragmented landscape
Cenomi Retail's strategic alliance drives growth and expansion
Apparel and footwear specialists dominate offline sales
Retail e-commerce gains traction with convenience and price comparison
Menswear in Saudi Arabia
KEY DATA FINDINGS
Vision 2030 encourages investment and innovation
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Sustainability is a key trend shaping menswear
Chart 22 Driving Change: Sustainability and Inclusivity Transforms Menswear
Travel and tourism supports menswear sales
Chart 23 Travel and Tourism Spearheads Growth in Menswear
Emerging local brands embrace needs of Gen Z
Chart 24 Local Designers Drive Momentum in Saudi Menswear Targeting Gen Z
Local designers and sustainability drive menswear growth
Men's outerwear to focus on sustainable and cultural innovations
Fastest growth in men's swimwear driven by tourism and lifestyle changes
adidas strengthens lead with strategic partnerships and innovation
Cenomi Retail's new strategic shareholder aids development
Apparel and footwear specialists dominate menswear sales
E-commerce gains traction in menswear
Womenswear in Saudi Arabia
KEY DATA FINDINGS
Womenswear adapts to diverse needs and budgets
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Rising female income drives premium womenswear sales
Chart 27 Shein Strengthens Its Role in Saudi Womenswear as Market Polarisation Deepens
Saudi Arabia's economic growth fuels womenswear innovation
Sustainability and inclusivity shape womenswear trends
Chart 28 Saudi Arabia Champions Sustainable Fashion with Emerging Startups and Luxury Design
Rising demand for sustainable womenswear
Chart 29 Saudi Arabia’s Economic Growth To Drive Evolution in Womenswear Fashion
Women's outerwear and older age groups offer growth potential
Digitalisation to drive business growth
Landmark Group maintains lead through omnichannel strategies
E-commerce players are playing a growing role
Apparel and footwear specialists dominate womenswear sales
New entrants and collaborations to shape future sales
E-commerce gains traction with convenience and variety
Modest fashion drives versatile and culturally relevant designs
Jeans in Saudi Arabia
KEY DATA FINDINGS
Brands respond to growing demands for economy and premium jeans
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Luxury and mass-market jeans drive sales growth
Chart 32 Market Polarisation: Demin Is Luxury Statement and Mass-Market Essential
Travel boom drives demand for versatile and performance-oriented jeans
Chart 33 Destination Denim: Saudi's Travel Boom Redefines Jeans for the Modern Traveller
Investments in sustainability and digital transformation to shape future
Affluent consumers and value-seeking shoppers drive sales
Standard jeans to maintain strong position despite polarisation
Sustainability and travel shapes future demand
Cenomi Retail maintains lead through strategic partnerships and operational excellence
Levi’s boosts share as challenger brands gain traction
Chart 34 Emerging Local Brands Disrupt Saudi Denim Hierarchy, Challenging Global Incumbents
Apparel and footwear specialists drive offline sales
E-commerce growth accelerates through convenience and flexibility
Hosiery in Saudi Arabia
KEY DATA FINDINGS
Rising demand for hosiery boosted by travel and active lifestyles
Chart 35 Key Trends 2025
Chart 36 Analyst Insight
Consumers seek affordable hosiery due to economic constraints
Inbound travel and athleisure trends drive innovation in design
Chart 37 Inbound Travel Drive Demand for Versatile Hosiery
Sustainability and inclusivity shape consumer preferences
Chart 38 Active Lifestyles and Sports Trends Boost Hosiery Demand
Strong growth driven by athleisure and sustainability trends
Sportswear and athleisure trends to drive hosiery sales
Sustainability drives innovation and growth in hosiery
Al Bandar Trading Co maintains lead through diversified offerings
Al Futtaim Group acquires major stake in Cenomi Retail
Apparel and footwear specialists drive offline sales
E-commerce gains traction with convenience and price comparison
Chart 39 Market Polarisation and E-Commerce Shape Hosiery Sales in Saudi Arabia, 2025
Footwear in Saudi Arabia
KEY DATA FINDINGS
Footwear sales driven by demand for quality, comfort and sustainable products
Chart 40 Key Trends 2025
Chart 41 Analyst Insight
Rising disposable incomes drive sales
Market polarisation influences brand strategies
Chart 42 Market Polarisation Shapes Consumer Behaviour and Brand Strategies
Innovation and sustainability drive business growth
Chart 43 Sustainability and Inclusivity Drives Innovation in Saudi Footwear
Travel and tourism drives versatile footwear innovation
Chart 44 Travel and Tourism Fuels Footwear Innovation in Saudi Arabia
Rising incomes and active lifestyles to fuel growth
Women's footwear leads growth with premium and versatile options
Sustainable practices and innovation to yield competitive advantage
Al Bandar Trading Co maintains lead through strong retail presence
New entrants and strategic partnerships reshape competitive landscape
Apparel and footwear specialists drive offline sales growth
Retail e-commerce gains traction with convenience and price comparison
Emerging retail concepts focus on experiential retail and sustainability
Birkenstock sets precedent with cultural heritage campaign
Sportswear in Saudi Arabia
KEY DATA FINDINGS
Sportswear market thrives amid economic and digital transformation
Chart 45 Key Trends 2025
Chart 46 Analyst Insight
Premium brands and e-commerce drive sportswear sales
Chart 47 Market Polarisation Shapes Saudi Sportswear in 2025
Sustainability and inclusivity emerge as key growth drivers
Chart 48 Sustainability and Inclusivity Drive Growth in Saudi Arabia’s Sportswear Market
Tourism and major events drive demand for versatile sportswear
Chart 49 Tourism and Vision 2030 Fuel Demand for Versatile Sportswear in Saudi Arabia
Economic intiatives and active lifestyles set to drive growth
Sports apparel remains dominant subcategory
Digital transformation and omnichannel strategies will shape future development
Leading brands maintain dominance through innovation
Emerging players and trends shape future growth
Offline retail channels lead sportswear sales through comprehensive product offerings
Retail e-commerce grows as a significant distribution channel
Emerging retail concepts focus on immersive experiences and sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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