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Sustained expansion through sustainability and strategic adaptation
Apparel and footwear in the Philippines is experiencing significant growth, driven by rising disposable incomes and urbanisation, with retail value sales of PHP744 billion in 2025, representing 8% growth from the previous year. This growth is accompanied by a shift towards sustainability and inclusivity in product development, with brands incorporating eco-friendly materials and inclusive sizing. There is also a polarisation trend, with budget-friendly local players and premium global brands gaining traction, while mid-tier brands struggle to maintain relevance. E-commerce is emerging as a crucial channel, driven by mobile-first platforms and digital wallets. As the market continues to evolve, brands that prioritise sustainability, transparency, and inclusivity are likely to benefit, while those that fail to adapt may struggle to maintain share.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Philippines?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the Philippines
Sustained expansion through sustainability and strategic adaptation
Chart 1 Key Trends 2025
Strong value growth and the realities of market polarisation
Chart 2 Sandro Paris Debuts in Manila to Target Luxury Shoppers
Sustainability and inclusivity drive product innovation
Chart 3 Love, Bonito Opens First Physical Store in the Philippines
The rise of agile local players and specialist global entrants
Chart 4 JD Sports Launches Flagship Store in Philippines, Disrupts Premium Sneaker Retail
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
Chart 5 Analyst Insight
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Philippines 2025
Chart 8 Key Insights on Consumers in Philippines 2025
Chart 9 Consumer Landscape in Philippines 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the Philippines
KEY DATA FINDINGS
Childrenswear records robust 2025 growth amidst evolving dynamics
Chart 10 Key Trends 2025
Polarisation shapes childrenswear’s performance in the Philippines
Chart 11 Mamas & Papas Opens Largest Local Store as Premium Childrenswear Surges
Sustainable brands drive premium sales with eco-friendly childrenswear
Chart 12 PoshBabiesPh Champions Sustainable and Inclusive Essentials for Filipino Families
Challenger brands redefine childrenswear market dynamics
Chart 13 HeyLads Debuts in the Philippines with First Stores in 2024
Parents to prioritise eco-friendly and affordable childrenswear
Growth, specialisation, and enduring polarisation
Emerging brands leverage AI for personalised shopping experiences
Chart 14 Analyst Insight
Guess Kids and Uniqlo lead with strong brand strategies
E-commerce becomes major sales driver for childrenswear with convenience
Department stores and specialists remain key offline channels
Apparel Accessories in the Philippines
KEY DATA FINDINGS
Ethical demand fuels growth amidst polarisation
Chart 15 Key Trends 2025
Luxury and mass brands drive sales in polarised environment
Chart 16 Chloé Opens First Manila Boutique, Signalling Luxury Growth in the Philippines
Sustainable and inclusive designs drive innovation
Chart 17 Gouache x ANTHILL Sustainable Capsule Collection
Agile new entrants drive transformation in apparel accessories
Chart 18 Pomelo Opens First Offline Store in Manila
Local consumers to drive demand for ethical and premium accessories
Chart 19 Analyst Insight
The widening gap between luxury and mass appeal
New brands and digital strategies to drive accessory trends
Challengers reshape market with agile strategies and affordable products
E-commerce drives growth with convenience and personalisation
Local collaborations thrive with cultural appeal
Menswear in the Philippines
KEY DATA FINDINGS
How inclusivity, digitalisation, and sustainability are redefining local menswear
Chart 20 Key Trends 2025
Market polarisation drives menswear sales growth
Chart 21 BOCU Debuts Minimalist Menswear Line for Generation Z Amid Market Polarisation
Sustainable and inclusive practices drive menswear innovation
Chart 22 Maligaya Clothing Unveils Sustainable, Inclusive Menswear Line
How AI is personalising the menswear retail experience in the Philippines
Chart 23 Analyst Insight
Premium brands and digital channels to drive growth
Men's outerwear to drive overall demand with wide product portfolio
Sustainability and digitalisation reshape business strategies
Leading brands maintain share through strong presence and adaptation
Zalora fuels e-commerce growth with AI-powered shopping
Womenswear in the Philippines
KEY DATA FINDINGS
A strategic overview of growth drivers, market segmentation, and future imperatives
Chart 24 Key Trends 2025
Premium and budget womenswear drive market polarisation
Chart 25 Korean Fashion Giant 8seconds Launches Flagship Store in Philippines in 2025
Sustainable and inclusive designs reshape womenswear offerings
Chart 26 Maligaya Redefines Bench Fashion Week with Sustainable Collection in 2025
AI and digital innovation drive womenswear retail transformation
Chart 27 Lazada Uses AI to Transform Philippine Fashion Retail
Sustained growth for womenswear amidst deepening polarisation
Sustainability to move into the mainstream, driving growth
Chart 28 Analyst Insight
Technology and AI to increasingly reshape womenswear shopping behaviour
Fast Retailing and local players drive share stability
Niche offerings create new opportunities
Strategic acquisition by SSI Group looks to expand reach
Omnichannel strategy important for womenswear brands
Jeans in the Philippines
KEY DATA FINDINGS
Filipino consumers embrace value and innovation when purchasing jeans
Chart 29 Key Trends 2025
Sustainability and inclusivity is major trend impacting demand for jeans
Chart 30 Lee and iAcademy Segunda Mana Collection Driving Through Upcycling
Second-hand fashion surges, driven by digital platforms and sustainability concerns
Chart 31 Carousell Denim Campaign Promotes Thrift Culture Among Generation Z
AI and tech innovation enhance online shopping experience
Durability and eco-consciousness to shape jeans over the forecast period
Chart 32 Analyst Insight
Standard jeans to maintain largest value share, while recording most dynamic growth
Tech-driven personalisation will drive online growth
Chart 33 Uniqlo’s App Tools Like MySize Assist and StyleHint Drive Fashion Digitalisation
Incumbents maintain lead through quality and comfort focus
Uniqlo’s Fall/Winter collection focuses on sustainable innovation
Omnichannel strategy helps balance reach for jeans brands
Hosiery in the Philippines
KEY DATA FINDINGS
Premium, functional products and e-commerce drive growth amidst evolving landscape
Chart 34 Key Trends 2025
Market polarisation drives value sales growth
Chart 35 Alo Yoga Enters the Philippines with Premium Hosiery and Athleisure in 2025
Tech-enhanced fabrics drive mid-to-premium hosiery growth
Chart 36 Uniqlo Adds Breathable AIRism Innerwear and Socks
New contenders intensify competition in hosiery
Chart 37 Decathlon Opens 14th Local Store, Challenging Established Hosiery Players
Positive performance but polarised purchasing habits will remain
Functionality: How innovation is reshaping hosiery demand
Chart 38 Analyst Insight
How local innovation and e-commerce are redefining hosiery in the Philippines
Decathlon challenges established players with affordable tech hosiery
Offline retail retains lead despite online growth
Footwear in the Philippines
KEY DATA FINDINGS
Footwear driven by polarisation, sustainability, and e-commerce developments
Chart 39 Key Trends 2025
Polarised habits drive robust 2025 growth for footwear
Chart 40 Relaxo Footwear Enters the Philippines With Value-Focused Flip-Flops
Sustainability takes centre stage in footwear innovation
Chart 41 VIVAIA Launches Its First Eco-Friendly Shoe Store in Philippines
The rise of comfort, health, and innovation
Chart 42 Allbirds Launches “World’s Most Comfortable Travel Shoes” in the Philippines
Positive forecast but market polarisation set to strengthen
Eco-conscious choices to shape future of footwear
The evolution of footwear in the Philippines: A focus on comfort and health-conscious design
Chart 43 Analyst Insight
Nike and adidas lead as market polarisation intensifies competition
Emerging players and trends present new opportunities
Omnichannel strategy gains stronger momentum
International retailers redefine footwear landscape
Sportswear in the Philippines
KEY DATA FINDINGS
Resilience, polarisation, and future growth drivers for sportswear in the Philippines
Chart 44 Key Trends 2025
Value growth amidst increasing market polarisation
Chart 45 ANTA Opens First Local Superstore in 2025, Targeting Premium Sportswear Consumers
The growing influence of lifestyle-driven challenger brands on sportswear
Chart 46 Malbon Golf Opens World’s Largest Flagship in the Philippines
SJ Lifestyle champions sustainable and inclusive sneakers
Chart 47 SJ Lifestyle Launches in the Philippines with Sustainable and Inclusive Sneakers
Positive outlook but polarisation will continue to pressure mid-tier brands
Lifestyle-driven challenger brands to reshape consumer expectations
Chart 48 Analyst Insight
Business impact of sustainable and inclusive sportswear
Nike and adidas lead amidst rising challenger brands
Sports goods stores dominate, but e-commerce is reshaping sportswear distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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