Competitive Landscape
E-Mart Accelerates Expansion as Homeplus Retreats and Share Gap Widens
Hypermarkets remained highly concentrated in South Korea in 2025, with the four leading companies—E-Mart, Lotte Shopping, Homeplus, and Korea Agricultural Cooperative Marketing—accounting for 97% of channel value sales. E-Mart has significantly increased its dominance, raising its share from 49% in 2020 to 54% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in South Korea?
- Which are the leading retailers in Hypermarkets in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in South Korea - Category analysis
Key Data Insights
E-Mart and Lotte Mart Transform In-Store Experience to Counter Digital Disruption
E-Mart and Lotte Mart Transform In-Store Experience to Counter Digital Disruption
E-Mart Expands 5K Price to Drive Value and Loyalty among Small Households
E-Mart and Homeplus Partner with Digital Platforms to Offset Decline
Lotte Mart Challenges Beauty Specialists by Introducing Ultra-Low-Cost Cosmetics
E-Mart Accelerates Expansion as Homeplus Retreats and Share Gap Widens
Retail in South Korea - Industry Overview
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Key Data Insights
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Marketplace E-Commerce Leads Sales as Discounters and Variety Stores Attract Bargain Hunters
Gentle Monster’S Immersive Flagship Blurs the Line between Art and Shopping
Retail E-Commerce Outpaces All Formats as Social Commerce Accelerates
Retailers Embrace Channel Convergence and Technology for Growth
Coupang Extends Its Lead as Digital-First Strategies Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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