PROSPECTS AND OPPORTUNITIES
Recovery likely to be relatively sluggish after strong rebound in 2025
Overall demand for air treatment products looks set to rebound reasonably quickly in 2025 as consumer confidence and purchasing power pick up in tandem with anticipated improvements in the macroeconomic situation in Argentina. Recovery will also be supported by the expanding offer of more attractive financing options from major retail chains and the state-backed Cuota Simple programme.
Seasonality will continue to become less pronounced
Demand for air treatment products in Argentina has historically been heavily concentrated in the summer months. However, seasonality is gradually diminishing, with sales becoming more evenly spread across different times of the year.
Affordability factor should temper declining trend in window air conditioners
Split models are expected to consolidate their already dominant position in air conditioners over the forecast period, with volume sales of window and portable room varieties projected to decline. However, the contraction in demand for window air conditioners should be tempered somewhat by the fact that they remain quite popular with lower-income Argentinians.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Argentina - Category analysis
KEY DATA FINDINGS
Demand for all product types collapses amidst steep drop in purchasing power
Vast majority of air conditioners sold in Argentina are locally manufactured
Domestic players New San, Liliana and BGH retain top three positions
Recovery likely to be relatively sluggish after strong rebound in 2025
Seasonality will continue to become less pronounced
Affordability factor should temper declining trend in window air conditioners
Consumer Appliances in Argentina - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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