PROSPECTS AND OPPORTUNITIES
Offline channels will continue to dominate sales but the internet still offers potential for sales and marketing
Due to the specialised technical knowledge required for air conditioner installations, it is expected offline sales channels will continue to dominate. Consumers typically seek expert guidance to help them make informed purchasing decisions when it comes to air conditioners, while they also appreciate having a point of contact for future maintenance issues.
Rising temperatures expected to extend the seasonality for air treatment products
As summers in Spain start earlier and finish later, with consistently higher temperatures, the sales season for air conditioners and other cooling appliances has lengthened with this pattern set to continue over the forecast period as the impact of climate change continues to be felt. The peak sales period now occurs between April and July as consumers prepare for the hotter months.
Energy efficiency will drive the future development of the category
Within the air conditioners category players are focused on the transition to renewable refrigerant gases to address consumers' growing concerns about sustainability and energy costs. This focus on the environment is also impacting other areas of air treatment products with innovation focusing on aerothermal systems, such as heat pumps, which are seen as more energy-efficient alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Spain - Category analysis
KEY DATA FINDINGS
Competition heats up as demand for air treatment products grows
Affordable price points drive demand for cooling fans
Demand for second-hand air treatment products is on the rise
Offline channels will continue to dominate sales but the internet still offers potential for sales and marketing
Rising temperatures expected to extend the seasonality for air treatment products
Energy efficiency will drive the future development of the category
Consumer Appliances in Spain - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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