PROSPECTS AND OPPORTUNITIES
Energy saving and quiet appliances to gain traction
Energy saving appliances and quiet air conditioning units and fans will continue to become increasingly important over the forecast period as people seek to save money on electricity due to expected further rises in energy costs and increasing environmental awareness. Purchasing power will be further constrained due to price hikes on consumer items and the increase of VAT from 17% to 18% in January 2025, which will mean that energy saving equipment will be in even higher demand.
Stagnation in housing market likely to dent potential growth
Stagnation in the housing market in Israel is likely to persist over 2025 and possibly into 2026. As a result, the installation of new air conditioners is likely to suffer as people simply cannot afford to move as much as they would like.
Split air conditioners likely to do well as consumers look for appliances that do more
Split air conditioners are expected to do reasonably well as consumers are expected to be increasingly interested in appliances that offer multiple functions, such as those that can effectively heat well and quietly in the winter and cool in the summer. These appliances appeal both to consumers searching for value for money and those who are seeking to maximise the use of limited space in the typical urban home.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Israel - Category analysis
KEY DATA FINDINGS
Energy saving attributes gain importance with Israelis in 2024
Demand for smart air conditioners
Import law not expected to make major changes to the market over 2024
Energy saving and quiet appliances to gain traction
Stagnation in housing market likely to dent potential growth
Split air conditioners likely to do well as consumers look for appliances that do more
Consumer Appliances in Israel - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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