PROSPECTS AND OPPORTUNITIES
Steady growth for air treatment products amidst persistent high temperatures and expanding product range
Temperatures are expected to continue to be high in the country in the forecast period, especially in 2025, as the effects of La Niña linger. This, along with a broad array of brands and SKUs being offered in both of the largest categories, air conditioners and cooling fans, is expected to lead air treatment products in Brazil to see steady growth in both retail volume and current value terms over the forecast period.
Expansion of global brands in air treatment products
The Brazilian market is expected to continue to see investment from major global players in air treatment products. Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in the country, while Hisense, another Chinese brand which has recently arrived in Brazil, has announced the expansion of its distribution network in the country.
Good prospects for affordable solutions to deal with global warming
As many Brazilian consumers do not have the financial means to purchase air conditioners, other solutions appear feasible for them to address the heat, and are expected to increase their household penetration. Even though they cannot cool with the same efficiency as air conditioners, products such as air coolers will be considered as an upgrade from cooling fans.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Brazil - Category analysis
KEY DATA FINDINGS
Air treatment products continues to surge in 2024, with cooling fans dominant
Impact of La Niña: Floods, droughts, and supply chain disruptions affect air conditioners
Investment surge in air conditioners amidst heatwaves and rising economic optimism
Steady growth for air treatment products amidst persistent high temperatures and expanding product range
Expansion of global brands in air treatment products
Good prospects for affordable solutions to deal with global warming
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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