PROSPECTS AND OPPORTUNITIES
Strong growth expected over forecast period due to favourable factors
Air treatment products is positioned to reap the benefits of a number of economic and lifestyle factors over the forecast period. With increasing distribution and consumption of electricity, the use of basic products such as cooling fans and air coolers will continue to grow.
Smart air treatment products set to see gradual growth, driven by development of connected homes
Over the forecast period, the favourable digital ecosystem in India, driven by increasing mobile internet and smartphone penetration, is expected to support the adoption of smart/IoT-enabled appliances. Consumers, especially those in urban centres or with busy lifestyles, are looking for convenience and a better standard of living; thus, they are increasingly likely to be interested in appliances that perform tasks remotely, or are connected.
Appliances and electronics specialists to dominate distribution, while e-commerce will likely gain further share
When purchasing relatively high-priced products with enhanced features, many local consumers prefer to make in-person visits to appliances and electronics specialists to understand the appliance’s capabilities, while obtaining advice from in-store experts before making a purchasing decision. This will support the continued dominance of appliances and electronics specialists for the distribution of air treatment products over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in India - Category analysis
KEY DATA FINDINGS
Evolving consumer perception and positive external factors drive demand for air conditioners
Demand for cooling fans driven by energy-efficient models, growing electrification, and increasing number of nuclear families
Rising air quality concerns and aspirational lifestyles support demand for air purifiers
Strong growth expected over forecast period due to favourable factors
Smart air treatment products set to see gradual growth, driven by development of connected homes
Appliances and electronics specialists to dominate distribution, while e-commerce will likely gain further share
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Air Treatment Products research and analysis database.
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