PROSPECTS AND OPPORTUNITIES
Has the interest in IAQ (Indoor Air Quality) decreased?
As previously mentioned, air purifiers and humidifiers experienced significant growth during the pandemic in 2020, but have since faced declining demand from 2021 or 2022 onwards. The spike in sales during 2020 was largely driven by a heightened interest in indoor air quality (IAQ), as the COVID-19 pandemic raised concerns about droplet and airborne transmission.
Uncertainty about Fujitsu General’s journey ahead
Fujitsu General, while not holding a double-digit share in split air conditioners in Japan, maintains a presence as a mid-tier player. Historically, the company had a wide portfolio in consumer appliances and consumer electronics, but exited from refrigeration appliances in 2003, and televisions for home use in 2008.
Strategies for coping with extreme heat
According to the Japan Meteorological Agency, the summer of 2024 (June to August) recorded unprecedented average temperatures, tying with the record set in 2023 as the highest since statistics began in 1898. Over the years, the average summer temperatures in Japan have fluctuated, but the overall trend shows a steady rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Japan - Category analysis
KEY DATA FINDINGS
Air purifiers and humidifiers struggle in post-pandemic Japan
Japan’s declining housing market and inflation limit sales
Daikin launches a flagship line and maintains its lead in split air conditioners
Has the interest in IAQ (Indoor Air Quality) decreased?
Uncertainty about Fujitsu General’s journey ahead
Strategies for coping with extreme heat
Consumer Appliances in Japan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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