PROSPECTS AND OPPORTUNITIES
The rise of smart technology should boost sales of air conditioners
The increasing demand for energy-efficient, smart, and high-quality air conditioning units is expected to influence the future growth prospects of the category. Consumers are increasingly looking for air conditioning solutions that can save energy, provide smart features, and which also ensure excellent indoor air quality while seamlessly fitting into various environments without sacrificing comfort.
Efficiency and affordability likely to remain key factors in the purchasing decision
Over the forecast period, price and energy efficiency will likely be the most important factors that are likely to influence consumer purchasing decisions when it comes to choosing which air treatment products to buy. With increasing energy costs in Colombia, consumers are paying more attention to their household energy consumption, including the use of air treatment products.
Promotional strategies will remain a key tactic for attracting consumers
It is probable that the major players in the market will attempt to acquire greater retail volume share by increasing their use of promotional strategies to attract shoppers. They are also likely to make greater use of online sales events such as Black Friday to boost sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Colombia - Category analysis
KEY DATA FINDINGS
Air treatment products reports strong growth as temperatures rise
LG launches innovative new line of air conditioners
SEB Groupe’s Samurai remains the most popular option for cooling down
The rise of smart technology should boost sales of air conditioners
Efficiency and affordability likely to remain key factors in the purchasing decision
Promotional strategies will remain a key tactic for attracting consumers
Consumer Appliances in Colombia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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