PROSPECTS AND OPPORTUNITIES
Energy saving appliances likely to gain popularity
As Morocco braces for hotter summers, the focus on energy efficiency will become more important than ever. Consumers buying air treatment products are likely to invest in smart appliances which help them save money on electricity in the future.
Combi products do well thanks to portability and correct pricing
Combi products are likely to do well if the price is right and there is enough promotion around these products. Products that humidify, purify, ventilate and cool are expected to do well over the forecast period as these are cheaper than having to buy three different types of products.
Upper-income consumers will still buy high priced products
Whilst low- and middle-income consumers are likely to struggle to pay for air treatment products, particularly in the first half of the forecast period, upper income consumers are still expected to pay out on brands such as Whirlpool, LG and Samsung. Upper-income consumers are not normally price sensitive and are willing to pay more for the best product to keep cool, particularly as the summer months are expected to get longer and hotter over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Morocco - Category analysis
KEY DATA FINDINGS
Portable air conditioners post solid volume growth
Weak housing market damages sales of air treatment products
Rising electricity costs dampen category performance
Energy saving appliances likely to gain popularity
Combi products do well thanks to portability and correct pricing
Upper-income consumers will still buy high priced products
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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