PROSPECTS AND OPPORTUNITIES
Demand for air purifiers driven by rising awareness of city’s air quality
Education and greater awareness of Hong Kong’s air quality and its potential impact on health will support stable demand for air purifiers over the forecast period. Retail volume sales of appliances that claim to improve air quality, such as air purifiers, witnessed a noticeable increase over the review period, particularly 2020-2021 when consumers were spending considerable time in their homes.
Window air conditioners to retain solid presence
Although holding lower retail volume share and recording less dynamic growth compared to split air conditioners, window air conditioners will retain a solid presence in Hong Kong over the forecast period, due to the prevalence and preservation of older residential buildings in the city.
E-commerce sales of air treatment products likely to recover
Despite a fluctuating performance for e-commerce within air treatment products over the review period, the channel is gradually regaining share and could still offer an attractive alternative to consumers who are generally more accepting and understanding of the benefits of online purchases. Like with many other appliances and electronics, local consumers have a strategy of initially visiting physical stores to see the products for themselves to determine which one best suits their needs and budget, before moving online to find the same model at a potentially more competitive price.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Stable demand for air treatment products due to Hong Kong’s climate
Split air conditioners retains popularity, supported by Japanese brands
Demand for air purifiers driven by rising awareness of city’s air quality
Window air conditioners to retain solid presence
E-commerce sales of air treatment products likely to recover
Consumer Appliances in Hong Kong, China - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Air Treatment Products research and analysis database.
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