Education and greater awareness of Hong Kong’s air quality and its potential impact on health will support stable demand for air purifiers over the forecast period. Retail volume sales of appliances that claim to improve air quality, such as air purifiers, witnessed a noticeable increase over the review period, particularly 2020-2021 when consumers were spending considerable time in their homes.
Although holding lower retail volume share and recording less dynamic growth compared to split air conditioners, window air conditioners will retain a solid presence in Hong Kong over the forecast period, due to the prevalence and preservation of older residential buildings in the city.
Despite a fluctuating performance for e-commerce within air treatment products over the review period, the channel is gradually regaining share and could still offer an attractive alternative to consumers who are generally more accepting and understanding of the benefits of online purchases. Like with many other appliances and electronics, local consumers have a strategy of initially visiting physical stores to see the products for themselves to determine which one best suits their needs and budget, before moving online to find the same model at a potentially more competitive price.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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