PROSPECTS AND OPPORTUNITIES
Online marketplaces expected to influence the future of air treatment products
E-commerce marketplaces are likely to have an influence both on the demand for air treatment products but also the competitive landscape with these platforms giving consumers access to a wider range of products including cheaper options. This could see e-commerce taking share away from grocery retailers and appliances and electronics specialists which are generally unable to offer the same variety.
Cooling driven by ACs, in competition with heat pumps
The impact of climate change could influence the future growth and development of cooling products in France, with more frequent and longer spells and warm and hot weather likely to encourage more consumers to invest in this area. There is still a relatively low penetration rate for air conditioners in France even though the country has a fairly warm climate for a minimum of three months of the year and this leaves plenty of room for the category to grow.
Air purifiers still full of potential as pollution concerns rise
Air purifiers is expected to see growing demand over the forecast period, with steady growth projected for the category in retail volume terms. Consumers are becoming more aware of pollution levels and the potential health and respiratory problems that can arise from this.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in France - Category analysis
KEY DATA FINDINGS
The poor weather in 2024 impacts demand for cooling fans but focus on health and wellbeing boosts demand for air purifiers
Air conditioners continues to grow despite obstacles
Distribution landscape influenced by the product type and the search for value
Online marketplaces expected to influence the future of air treatment products
Cooling driven by ACs, in competition with heat pumps
Air purifiers still full of potential as pollution concerns rise
Consumer Appliances in France - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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