PROSPECTS AND OPPORTUNITIES
Air conditioners category becoming crowded as more players enter the market
Competition within air conditioners is intensifying which could be good news for the consumer. For example, Skyworth signed a memorandum with Berjaya Corp Bhd in June 2024 which will see it sell a wide range of consumer appliances in Malaysia – and the SEA region – including air conditioners.
Demand for value-added and aesthetically-designed cooling fans presents new opportunities for development
Cooling fans are becoming more sophisticated which could help to boost interest in the category over the forecast period. For example, bladeless cooling fans with air purifying functions and smart app control are becoming more commonplace.
Rental subscription services could make air treatment products more accessible
LG officially launched “Rent-Up”, its subscription/rental business, in early 2024 in Malaysia. The appliances available under this service include LG’s air purifiers and air conditioners.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Malaysia - Category analysis
KEY DATA FINDINGS
Energy-saving inverter air conditioners increase in popularity as energy tariffs rise
Heatwaves and concerns around air quality boost demand for air treatment products in 2024
SAVE 4.0 boosts sales of energy efficient air conditioners
Air conditioners category becoming crowded as more players enter the market
Demand for value-added and aesthetically-designed cooling fans presents new opportunities for development
Rental subscription services could make air treatment products more accessible
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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