PROSPECTS AND OPPORTUNITIES
Air conditioners are on many consumers’ wish lists
Demand for air conditioners and air quality has increased considerably in the past few years in Austria. However, this has not fully translated into increased sales amid economic fluctuations following the energy crisis.
Heat pumps will likely have an impact on demand for air conditioners
Heat pumps are versatile devices that can provide both heating in winter and cooling in summer. This dual functionality makes them an all-in-one solution for climate control, potentially eliminating the need for a separate air conditioning system.
Dyson study highlighting weaknesses in indoor air quality in Austria offers scope for innovation
Dyson attracted much attention in Austria in early 2024 with the publication of the Global Connected Air Quality Data results, the world's largest indoor air quality study commissioned by the company. The project analysed indoor air quality, captured by more than 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Austria - Category analysis
KEY DATA FINDINGS
Consumer reluctance to buy property curbs sales of air treatment products in 2024
Sales performance does not reflect changes in attitudes towards air conditioning systems
Air purifiers return to moderate growth
Air conditioners are on many consumers’ wish lists
Heat pumps will likely have an impact on demand for air conditioners
Dyson study highlighting weaknesses in indoor air quality in Austria offers scope for innovation
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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