In recent years, air conditioners has seen limited breakthroughs in technology, yet advances such as natural wind simulation and voice control have started to become standard features. The integration of AI capabilities now presents a critical opportunity for manufacturers to encourage consumers to invest in premium products.
The evolution of scenario-based air treatment products has emerged as a critical frontier for manufacturers seeking competitive differentiation and revenue growth. Air purifiers play a crucial role in addressing indoor air quality, particularly in the context of persistent environmental challenges.
Air conditioners is set to see a slow and stable retail volume decline in China in the forecast period. In response to the subdued growth trajectory for air conditioners, Chinese players are strategically pivoting towards international markets.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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