PROSPECTS AND OPPORTUNITIES
Air treatment products expected to register a positive outlook in the forecast period
Air treatment products in South Korea is projected to grow significantly in retail volume terms over the forecast period, driven by increasing impacts of climate change, such as high temperatures and humidity. The summer of 2024 marked a historic season, setting records for the highest temperatures, the most tropical nights, the greatest hourly rainfall, and the warmest sea surface temperatures.
AI-powered air treatment products expected to drive innovation
Air treatment products are expected to increasingly integrate AI-driven technologies, offering more advanced and efficient solutions for consumers. For example, Carrier launched its AI-powered The Opus Plus air conditioner in March 2024, featuring an 18-level air control system combined with AI algorithms to create a comfortable indoor environment by analysing the surrounding conditions.
Potential for subscription models in air treatment products
Air treatment products such as air conditioners, air purifiers, and home ventilation systems are ideal for subscription models, given their need for regular maintenance, and the heightened focus on hygiene. In South Korea, younger generations are shifting away from purchasing high-priced appliances due to the financial burden of upfront costs and ongoing maintenance.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in South Korea - Category analysis
KEY DATA FINDINGS
Record heat limits decline for cooling appliances despite economic slowdown
Declining demand for window air conditioners
Dehumidifiers experiences rapid decline
Air treatment products expected to register a positive outlook in the forecast period
AI-powered air treatment products expected to drive innovation
Potential for subscription models in air treatment products
Consumer Appliances in South Korea - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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