PROSPECTS AND OPPORTUNITIES
Health and wellbeing and modern work practices to spur a rebound in demand
Overall retail volume sales of air treatment products are expected to grow over the forecast period. The COVID-19 pandemic has served to fundamentally change household attitudes to health and wellbeing, including in terms of in-home air quality.
Design considerations to influence consumer choices
The purchasing decision-making process is expected to be strongly influenced by design considerations. Increasingly consumers desire appliances that align with their interior design preferences.
Respiratory health concerns to spike the demand for air purifiers
The high and growing incidences of asthma and allergies in Denmark provide base demand support for air purifiers over the forecast period. The COVID-19 pandemic has alerted households to the importance of good in-home air quality and conditioned their purchasing decisions in this direction.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Denmark - Category analysis
KEY DATA FINDINGS
Economic constraints and weaker immediate need limit purchases of air treatment products
Air quality links to wellness foster sales of air treatment products
Retailers use price promotions and discounts to shift inventory
Health and wellbeing and modern work practices to spur a rebound in demand
Design considerations to influence consumer choices
Respiratory health concerns to spike the demand for air purifiers
Consumer Appliances in Denmark - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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