PROSPECTS AND OPPORTUNITIES
Changes in weather patterns and economic recovery will drive growth
Economic recovery and the hot weather in Nigeria will be key to category growth over the forecast period. Split air conditioners and cooling fans are essential products and will stimulate strong growth as purchasing power steadily improves.
Increase in electricity prices will boost demand for energy efficient products
Given the recent increase in energy costs consumers will opt for more energy efficient air treatment products in the upcoming period. Demand for air conditioners with inverter technology will make split air conditioners more energy efficient and affordable to run.
Appliance and electronics specialists to remain prominent channel
Appliance and electronics specialists will continue to see strong growth in air treatment products over the forecast period as Nigerians tend to prefer to seeing appliances before purchase. However, retail e-commerce will also perform well over the forecast period, especially for niche products such as air coolers and portable room air conditioners that are more visible online.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Nigeria - Category analysis
KEY DATA FINDINGS
Harsh weather conditions reduce demand for cooling products
Air coolers and portable room air conditioners are deemed non-essential
Value brands drive volume growth within air treatment products
Changes in weather patterns and economic recovery will drive growth
Increase in electricity prices will boost demand for energy efficient products
Appliance and electronics specialists to remain prominent channel
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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