PROSPECTS AND OPPORTUNITIES
Strong demand will be driven by “premium economy” products
Air conditioners is expected to see further strong growth over the forecast period, as summer heatwaves are expected to intensify, and more people will have enough disposable income to purchase such products. However, growth is set to be slower than the peak seen in 2023 and 2024, as many consumers have carried forward their purchases, and replacement cycles of air conditioners tend to be relatively long at around 8-10 years.
Chinese brands to maintain growth momentum
Chinese brands will continue to expand in the Philippine market in the forecast period, capturing share from established brands through their affordability and innovations. In 2019, Chinese brands contributed less than 4% of market share in air conditioners in the Philippines.
Air purifiers will continue to see growing demand driven by urbanisation
Air purifiers is set to continue to see strong growth over the forecast period with more people moving to the cities and becoming concerned about the pollution. This especially applies to families with young children from upper-middle to high income households, who can afford to be more concerned about longer-term health.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in the Philippines - Category analysis
KEY DATA FINDINGS
Record summer heat translates to strong growth for air conditioners
Energy efficiency is a big purchase consideration
Carrier and Panasonic continue to lead air conditioners, while local brands dominate cooling fans
Strong demand will be driven by “premium economy” products
Chinese brands to maintain growth momentum
Air purifiers will continue to see growing demand driven by urbanisation
Consumer Appliances in the Philippines - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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