PROSPECTS AND OPPORTUNITIES
Key demographic and climate factors to push retail volume sales of air conditioners and cooling fans
The country's hot climate, population growth and the rising number of new homes and households are factors directly driving retail volume sales of the dominant categories, cooling fans and air conditioners. Importantly, these air treatment products are increasingly regarded as necessary in Egyptian households.
E-commerce to continue to make gains as more consumers value online shopping
While appliances and electronics specialists still dominated retail volume sales of air treatment products in 2024, e-commerce continued to gain popularity and share. This trend is predicted to continue in the forecast period, as more households use online shopping platforms to meet their needs, within and without air treatment products.
Air coolers to witness growing demand in upper Egypt
Due to the high humidity of Egypt’s climate, especially in the main cities of Cairo and Alexandria in the Delta region, the demand for air coolers is expected to remain limited. In areas with lower humidity, such as upper Egypt, which is mostly rural and where consumers tend to have weaker purchasing power, the greater affordability of air coolers, compared with split air conditioners, is expected to provide a competitive advantage.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Egypt - Category analysis
KEY DATA FINDINGS
Retail volume sales of air purifiers rebound as availability improves
The demand for cooling fans rebounds amid population growth, hot weather and high electricity costs
Intense price promotions and exceptionally hot weather boost the demand for air conditioners
Key demographic and climate factors to push retail volume sales of air conditioners and cooling fans
E-commerce to continue to make gains as more consumers value online shopping
Air coolers to witness growing demand in upper Egypt
Consumer Appliances in Egypt - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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