PROSPECTS AND OPPORTUNITIES
Greece’s climate to maintain demand amid longer replacement cycles
The fast increases in retail volume sales of split air conditioners in 2022 and 2023 are expected to limit the growth potential for air conditioners, and air treatment products overall, in the short term. The anticipated slowdown in replacement purchases is another dampener on or delayer of demand.
Smart features to remain a driver of migration to premium air conditioners
Within consumer appliances in Greece, smart’s retail volume share was already highest in air conditioners in 2024, with only robotic vacuum cleaners coming close. Nonetheless, there remains room for further growth, and smart’s share of air conditioners is expected to continue to rise year-on-year in the forecast period.
Climate change favours air treatment products
Climate change is favourable to the good performance of air treatment products in the forecast period, as winters are becoming milder and heat waves more common in summer. As the frequency of heat increases, there is likely to be a steady demand for cooling appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Greece - Category analysis
KEY DATA FINDINGS
Government replacement scheme impacts the performance of split air conditioners
Retailers look to price promotions to clear stocks of split air conditioners
The downward trajectory in the demand for dehumidifiers slows in 2024
Greece’s climate to maintain demand amid longer replacement cycles
Smart features to remain a driver of migration to premium air conditioners
Climate change favours air treatment products
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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