PROSPECTS AND OPPORTUNITIES
Good prospects for air treatment products
Climate change, growing consumer sophistication and recovering incomes will all have a significant impact on the evolution of air treatment products in the forecast period. With the authorities offering subsidies for solar panels and heat pumps to consumers, more Romanians will upgrade their homes with such devices.
Ongoing innovation across the category
Consumer behaviour will continue to change over the forecast period, with Romanians preferring increasingly sophisticated solutions. Energy-efficiency and smart features (such as air flow optimisation) will become key product characteristics of popular air conditioners, with consumers also being attracted by appliances with air purification features.
Potential for growth among rural consumers
As of 2024, more than half of air conditioning buyers were from big metropolitan areas (Bucharest, Constanta, Cluj, Iasi etc.), where heatwaves usually have a bigger impact on citizens’ wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Romania - Category analysis
KEY DATA FINDINGS
Heatwaves and government subsidies are boosting air conditioning sales
Energy efficiency gains importance among consumers
Inverter technology is attracting more consumers
Good prospects for air treatment products
Ongoing innovation across the category
Potential for growth among rural consumers
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
- Air Coolers
- Cooling Fans
- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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