PROSPECTS AND OPPORTUNITIES
Apart from cooling fans, demand will largely be confined to mid- and high-income consumers
The prevailing economic challenges are expected to restrict the target audience of many air treatment products to consumers with higher incomes over the forecast period. This is mainly because air treatment products, such as air conditioners, are a relatively large upfront investment, along with significant costs to consistently operate.
Power supply challenges to remain limiting factor to greater penetration in South Africa
Power supply will likely remain a significant challenge in South Africa over the forecast period due to load shedding in the country. The overall effect is an obstacle to higher penetration of air treatment products across South Africa, with many consumers not maximising their use of these appliances as power is often not consistently available throughout the day.
Retail offline set to drive distribution over forecast period
The distribution of air treatment products in South Africa is expected to remain controlled by retail offline channels over the forecast period. This will be influenced by the fact that many local consumers want to assess the effectiveness of an air treatment product before making a purchasing decision.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in South Africa - Category analysis
KEY DATA FINDINGS
Air treatment products records positive growth amid hybrid work routines
Window air conditioners remains a declining niche in South Africa
Established brands continue to lead category sales
Apart from cooling fans, demand will largely be confined to mid- and high-income consumers
Power supply challenges to remain limiting factor to greater penetration in South Africa
Retail offline set to drive distribution over forecast period
Consumer Appliances in South Africa - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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