PROSPECTS AND OPPORTUNITIES
Consumers migrate to more powerful solutions
Warmer temperatures in the forecast period are expected to drive the air treatment products category to a better volume performance than it saw over the review period. While the country faces different climates in its different regions, around 40% of Chile’s population still lives in the capital city, Santiago, which tends to see very dry weather.
Education required to convince Chilean consumers about air coolers
Despite being seen as a less expensive alternative to air conditioners, which require investment in installation and have a higher unit price, air coolers still lack consumer awareness and education. The subcategory suffers from the expectation that it will perform in a similar way to air conditioners, since it has many SKUs with a similar size to portable air conditioners.
Premium segment to reap the benefits of technological advances
In a market flooded by private label products and with a considerable downward pressure on prices, major brands such as LG and Samsung will need to work to differentiate their product offers and justify their higher prices. As well as offering products with a better look and feel, features such as air filtering capabilities, heating programmes and power efficiency are expected to be of great value to the consumers that can afford it.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Chile - Category analysis
KEY DATA FINDINGS
Inventory pressure makes retailers decrease prices
Midea invests heavily and increases the pressure in the market
Weather phenomenon pushes category penetration
Consumers migrate to more powerful solutions
Education required to convince Chilean consumers about air coolers
Premium segment to reap the benefits of technological advances
Consumer Appliances in Chile - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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