PROSPECTS AND OPPORTUNITIES
Local brands are stronger in cooling fans and dehumidifiers
In contrast to air purifiers where imported brands lead, cooling fans and dehumidifiers are led by local brands. There are a good mix of domestic and international brands at different price points in split air conditioners.
Panasonic leads air treatment products with extensive product portfolio
Panasonic is expected to continue leading air treatment products with its extensive product portfolio that covers all categories, including air purifiers, air conditioners, cooling fans and dehumidifiers. Over the review period, Panasonic continued emphasising the energy efficiency of its products via proactive television marketing campaigns, with this set to remain key in the minds of consumers when purchasing air treatment products.
More players to gain consumers through group buying patterns
Over the review period, LG has been closely collaborating with a local group buying website 486Shop.com to launch its smart air purifiers and customised limited editions after receiving very positive sales feedback from the website.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Taiwan - Category analysis
KEY DATA FINDINGS
Air treatment products see moderate growth due to warmer climate and subsidies
Longer summer seasons and energy efficiency trigger strong demand for air conditioners
Dehumidifiers contribute to sales growth in air treatment products
Local brands are stronger in cooling fans and dehumidifiers
Panasonic leads air treatment products with extensive product portfolio
More players to gain consumers through group buying patterns
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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