PROSPECTS AND OPPORTUNITIES
Generally positive outlook, but window air conditioners’ struggles set to continue
Air treatment products is expected to witness a steady rise in volume sales over the forecast period. Sales will be spurred by consumers’ growing interest in premium products and new innovative features.
Positive performance expected for dehumidifiers
The dehumidifiers subcategory is expected to see a rise in volume sales over the forecast period. Higher interest in these products will result from rising levels of product awareness thanks to increasing promotional support and more effective communication of the advantages of using such appliances, which are claimed to have positive effects on health and to reduce the impact of allergies.
Heat pumps may pose threat
While the growth of air conditioners is predicted until 2029, the category is likely to face challenges. There are moves to drive an increase in the popularity of heat pumps for cooling and heating in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Hungary - Category analysis
KEY DATA FINDINGS
Air treatment products stands out for its strong performance
Return to growth for split air conditioners
Gree set to extend lead in air treatment products
Generally positive outlook, but window air conditioners’ struggles set to continue
Positive performance expected for dehumidifiers
Heat pumps may pose threat
Consumer Appliances in Hungary - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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