PROSPECTS AND OPPORTUNITIES
Brighter outlook in the latter years of forecast period
The uncertain economic outlook in Sweden will curb demand for air treatment products in the first half of the forecast period. Stubborn inflationary pressures, higher interest rates and weak consumer confidence will serve to depress the immediate demand for air treatment products and consumer appliances in general.
Design-led products offer value sales opportunities
The projected growth in the number of single and two-person households in Sweden means more households will have confined living spaces, with air treatment products typically “on display” in homes due to limited storage space. This trend highlights a growing need for appliances that feature sleek and stylish designs that can blend in with or enhance personalised interior designs.
Health and wellbeing to spur household interest in air treatment products
The fundamental change in household attitudes towards cleanliness, hygiene, and in-home air quality in the aftermath of the pandemic will bring more consumers into the air treatment product category. Overall, there will a wider consumer base for air treatment products relative to pre-pandemic levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Sweden - Category analysis
KEY DATA FINDINGS
Volume sales fall in air treatment products
Larger audience is attracted towards air treatment solutions
Design weighs on purchasing decisions and features
Brighter outlook in the latter years of forecast period
Design-led products offer value sales opportunities
Health and wellbeing to spur household interest in air treatment products
Consumer Appliances in Sweden - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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