PROSPECTS AND OPPORTUNITIES
Climate change, housing market and heat pump trends will affect dynamics within cooling
Generally, due to the changing climate, cooling is predicted to record stable growth over the forecast period. Assuming the current status quo will remain, this is likely to support demand for portable air conditioners and cooling fans.
Raising awareness of the benefits of air purifiers, while investing in multifunctionality, connectivity and AI
After the boom during the pandemic, retail volume sales of air purifiers are expected to continue declining over the forecast period. Consequently, if players want to drive up demand, they need to inform potential customers of the benefits of these products, especially in the aspects of health and emotional wellbeing.
Energy efficiency and “right to repair” are important for local consumers
Due to heightened energy costs and the rising importance of sustainability in Germany, consumers are likely to pay increasing attention to their energy usage and will be willing to invest more in durable appliances that also offer long-term cost savings. Therefore, energy labels will play an important role in their purchasing decisions, encouraging players to compete by achieving higher ratings.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Germany - Category analysis
KEY DATA FINDINGS
Post-pandemic purchase reluctance and perceived irrelevance lead to decline in air purifiers, while demand for cooling appliances is driven by climate developments
Players that offer multifunctionality, efficiency and high quality are winning in the competitive landscape
Shift towards e-commerce driven by direct-to-consumer sales and value hackers
Climate change, housing market and heat pump trends will affect dynamics within cooling
Raising awareness of the benefits of air purifiers, while investing in multifunctionality, connectivity and AI
Energy efficiency and “right to repair” are important for local consumers
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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