PROSPECTS AND OPPORTUNITIES
Energy efficiency likely to remain a key factor when purchasing air treatment products
After energy prices spiked in 2022 following Russia’s invasion of Ukraine, electricity bills in Italy have been slowly returning to normal, with this pattern continuing in 2024. Nonetheless, the focus on energy efficiency will continue to be paramount for Italian consumers, given that lower energy consumption is important in preserving the environment as well as reducing energy bills.
As competition heats up air treatment products may become more affordable while complementary products could add value
Air treatment products is projected to see steady growth in retail volume terms over the forecast period, with local and European brands increasingly sharing the market with brands from other regions of the world, in particular Asia-Pacific. The presence of more affordable brands and products offering comparable performances to higher priced products could help to drive an increase in the penetration rate for products such as air conditioners and air purifiers.
Air treatment products still showing potential even without government stimulus
The penetration rate for split air conditioners in Italy rose over the review period thanks to the government’s stimulus programme. While the lack of government support is likely to limit the growth of the category over the forecast period there are now significantly more households which have air conditioners and who will need to replace them in the future.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in Italy - Category analysis
KEY DATA FINDINGS
Climate change and reduced government support among the key influences on sales of air treatment products in 2024
Sudden changes in the weather disrupts the category’s performance
Cordless products proving popular with local player Termozeta looking to make its mark
Energy efficiency likely to remain a key factor when purchasing air treatment products
As competition heats up air treatment products may become more affordable while complementary products could add value
Air treatment products still showing potential even without government stimulus
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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