PROSPECTS AND OPPORTUNITIES
Growth will be driven by easing inflation and hotter summers
In the forecast period, air treatment products in the US is expected to maintain slow and stable retail volume growth, with increases anticipated across all categories except air coolers. Temperatures in the country are projected to continue to rise, and longer and hotter summers are expected, which will drive growth.
Smart products expected to continue to gain strength in air treatment products
Smart and connected products have become more popular within air treatment products in the US, and are expected to see a rising share of sales over the forecast period. For instance, while 13% of air conditioners were smart in 2020, this is set to rise to 20% in 2024, and will increase further in the forecast period.
Demand for air filtration set to grow, driving growth for air purifiers
Consumer awareness of the benefits of air filtration appliances increased during the pandemic due to the airborne nature of the COVID-19 virus. In 2022 and 2023, some of the retail volume gains in air purifiers were lost as consumers adjusted to the inflationary environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Treatment Products in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Treatment Products in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Treatment Products in the US - Category analysis
KEY DATA FINDINGS
Record-breaking temperatures drive exceptional growth for air conditioners
Wearable air purifiers offer air filtration on-the-go
Midea gains ground on Newell Brands thanks to its U-shaped window unit
Growth will be driven by easing inflation and hotter summers
Smart products expected to continue to gain strength in air treatment products
Demand for air filtration set to grow, driving growth for air purifiers
Consumer Appliances in the US - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Air Treatment Products
- Air Purifiers
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- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
- Air Coolers
- Cooling Fans
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- Dehumidifiers
- Humidifiers
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Treatment Products research and analysis database.
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