COMPETITIVE LANDSCAPE
Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
Apparel accessories in India remained fragmented in 2025, with a mix of global players, domestic brands, and online platforms competing for share. Lifestyle International Pvt Ltd, Puma Sports India Pvt Ltd and Aditya Birla Fashion & Retail Ltd each held a 6% retail value share in 2025, indicating a highly competitive landscape at the top, followed by a multitude of smaller players.
A focus on differentiation likely in an unorganised competitive landscape
The competitive landscape in apparel accessories in India remained heavily unorganised in 2025, with low brand awareness and minimal emphasis on quality by players across many categories. Price sensitivity continued to dominate consumer purchasing decisions, particularly in gloves, scarves, and belts, which are largely seasonal and region-specific.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in India?
- Where is future growth expected to be most dynamic?
Apparel Accessories in India - Category analysis
KEY DATA FINDINGS
Growth continues as incomes rise, with polarisation evident
Growth driven by rising disposable incomes and sustainability, with polarisation evident
Belts drives growth of apparel accessories, while luxury silk scarves perform well
Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
Market polarisation and travel and tourism set to drive growth, with belts performing well
Other apparel accessories will maintain its declining trend, and sales of gloves to remain low
Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
A focus on differentiation likely in an unorganised competitive landscape
Offline retail dominates sales of apparel accessories
Retail e-commerce gains traction with premium and fashion-forward products
Sustainability drives product innovation with eco-friendly materials
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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