COMPETITIVE LANDSCAPE
H&M maintains its lead through brand image and online expansion
Apparel accessories in Indonesia remains relatively fragmented, with a mix of global players and local brands competing for share. In 2025, H&M Hennes & Mauritz AB maintained its lead with a 13% value share, followed by Giordano Indonesia PT with 7%.
New Era Indonesia launches a culturally significant cap collection
The influence of cultural fusion on apparel accessories has become prominent in Indonesia, merging traditional craftsmanship with contemporary design. This movement has encouraged the use of heritage fabrics, natural dyes and handmade techniques in modern products like scarves, belts, hats and shawls, infusing them with cultural depth and distinct visual appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Indonesia?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Indonesia - Category analysis
KEY DATA FINDINGS
Consumer demand for culturally-relevant accessories drives brands to innovate
Cultural values shape apparel accessories, influenced by Gen Z preferences
Market polarisation reshapes competitive dynamics
Uniqlo exemplifies sustainability trend in Indonesian apparel accessories
Consumer demand for sustainable, culturally relevant products set to increase
Modest fashion expected to drive product innovation
AI and social commerce to drive digital dominance across Indonesia's fashion landscape
H&M maintains its lead through brand image and online expansion
New Era Indonesia launches a culturally significant cap collection
Online marketplaces drive sales through convenience and variety
Apparel and Footwear in Indonesia - Industry Overview
Consumer demand for affordability and functionality drives innovation
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
Offline retail remains dominant, while social commerce drives online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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