COMPETITIVE LANDSCAPE
Fragmentation accelerated by tariffs
Apparel accessories in the US remained highly fragmented in 2025, with leading mass-market brands such as Shein, Old Navy, and Walmart's private label lines collectively accounting for less than 8% of retail value sales. This fragmentation was accelerated by ongoing pricing pressures due to tariffs and rising living costs, leading consumers to tighten their budgets.
Players aim to offer luxury-quality goods at accessible prices to meet changing needs
As consumers tighten their budgets, many are trading down, reducing purchase frequency, and opting for cost-effective alternatives in apparel accessories. This shift is creating a polarised market, where value-driven segments grow while premium and discretionary categories face pressure.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in USA?
- Where is future growth expected to be most dynamic?
Apparel Accessories in the US - Category analysis
KEY DATA FINDINGS
Apparel accessories declines in 2025 amid tariffs, but hats/caps defies this trend
Tariffs and supply chain uncertainty dampen sales growth
Shein localises operations to mitigate tariff risks
LVMH strengthens its local presence amid market shifts
Outdoor enthusiasts will drive demand for functional accessories
Greater influence from social media expected in the forecast period
Luxury brands to use circular fashion models
Fragmentation accelerated by tariffs
Players aim to offer luxury-quality goods at accessible prices to meet changing needs
Offline retail dominates apparel accessories as consumers look and try before they buy
Retail e-commerce has gained share in apparel accessories in the US
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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