Apparel and Footwear in China

December 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in China?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in China

Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Chart 1 Key Trends 2025
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Chart 2 Descente Tap Into the More Professional Outdoor Segment
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
Chart 3 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Chart 4 Interest-Based E-Commerce is a Challenger to Tmall
Quick commerce gains traction with 30-minute delivery
Chart 5 Analyst Insight
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in China 2025
Chart 8 Key Insights on Consumers in China 2025
Chart 9 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources

Childrenswear in China

KEY DATA FINDINGS

High-quality, functional products fuel value growth in childrenswear in China
Chart 10 Key Trends 2025
Sales driven by demographic and socioeconomic factors
Balabala drives sales with targeted products and high-end strategy
Chart 11 Balabala's High Average Transaction Value by Focusing on Functionality
Outdoor style drives innovation with functional designs
Chart 12 Outdoor Style is a New Trend in Childrenswear
Further age segmentation drives growth in childrenswear
Chart 13 Further Segmentation by Age Band Emerges Within Childrenswear
An increasing number of parents likely to prioritise sustainable childrenswear
Emotional value and high functionality to drive sales of childrenswear
Chart 14 Analyst Insight
Balabala maintains its lead in a fragmented competitive landscape
zosee's innovative edge propels rapid growth in childrenswear
Youngor's Bonpoint acquisition set to boost luxury childrenswear in China
Retail e-commerce leads childrenswear with new business models
Omnichannel presence becomes key for childrenswear brands

Apparel Accessories in China

KEY DATA FINDINGS

Apparel accessories thrives on practicality and sustainability despite economic headwinds
Chart 15 Key Trends 2025
Resale expansion threatens primary sales of apparel accessories
Chart 16 The Rise of the Resale Market Threatens the Primary Market
Essential and adaptable – key growth drivers in apparel accessories
Value growth amidst shifting consumer demands and economic headwinds
Rising demand for style and practicality, but resale and rental trends set to hamper growth
Sustainability and digital innovation will increasingly shape the future of apparel accessories
Chart 17 Analyst Insight
Luxury brands consolidate their presence while the low-end fragments
Chart 18 Polarisation Continues to Impact Sales and the Competitive Landscape in China
Challengers gain ground through innovative strategies and lower pricing
Chart 19 Challengers Actively Take Traffic and Sales From Incumbents
Retail e-commerce leads sales of apparel accessories in China
The enduring appeal of physical stores for purchases of apparel accessories

Menswear in China

KEY DATA FINDINGS

Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
Chart 20 Key Trends 2025
Amidst a cautious economic climate, a shift in consumer priorities is seen
Chart 21 Market Polarisation Weighs on Value Growth in Menswear
Men's outerwear drives sales as consumers prioritise essentials
Value growth to persist amidst volume decline, driven by income rise and essentials
“New Chinese Style” to gain cultural confidence through modern silhouettes
Functional features will be demanded in menswear
Chart 22 Analyst Insight
Challengers erode incumbents' share through digital agility
Chart 23 Challengers Gradually Capture Mind Share and Value Sales
Hermès and Basement FG illustrate market polarisation in China
Competitive pricing contributes to the lead of retail e-commerce in menswear
Offline resilience meets low-cost disruption, demanding retailer adaptation
Biemlfdlkk merges practical features with a relaxed aesthetic
Chart 24 Brands Merge Practical Features with Understated Style

Womenswear in China

KEY DATA FINDINGS

Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
Chart 25 Key Trends 2025
Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
Digital-native brands capture budget-conscious young consumers
Chart 26 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China
Rising disposable incomes and “New Chinese Style” to drive future growth
Digital commerce and omnichannel strategies to dictate sales
Chart 27 Analyst Insight
Business impact of emerging trends
Leaders offer extensive retail networks, while polarisation is seen
Chart 28 Polarisation Reshapes Womenswear in China
Digital-native challengers and omnichannel strategies will require adaptation by incumbents
Retail e-commerce offers convenience and good prices for womenswear
As offline sales remain significant, an omnichannel strategy is important
Travel and tourism drive innovation in resortwear designs
Chart 29 More Brands Follow the Travel Theme to Capture Changing Consumer Needs

Jeans in China

KEY DATA FINDINGS

Nostalgia, durability, and digital drive growth in jeans in China
Chart 30 Key Trends 2025
Consumers prioritise durability and nostalgic styles
Chart 31 Analyst Insight
Standard jeans leads as these are staple apparel
Growth will be driven by super premium jeans, sales by standard jeans
Jeans will be shaped by nostalgia and functionality
The importance of retail e-commerce in jeans
Digital-native brands gain traction, but Levi’s holds strong
Polarisation, with both value-focused and premium brands performing well
Chart 32 Luxury and Value-Focused Players Illustrate Divergent Strategies
Emerging brands disrupt market with innovative strategies
Chart 33 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing
Retail e-commerce leads jeans with enhanced mobile experiences
Offline sales remain important for fit and touch
ICICLE's sustainable and inclusive designs drive innovation in jeans
Chart 34 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design

Hosiery in China

KEY DATA FINDINGS

Emotional value and omnichannel strategies drive growth for hosiery
Chart 35 Key Trends 2025
Non-sheer hosiery dominates value sales of hosiery in China through high volumes
Bananain's emotional appeal boosts sales of hosiery through innovative marketing
Chart 36 Bananain Socks Are More Than Just Socks
A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
Chart 37 Analyst Insight
Women's equality and changing dress codes redefine fashion norms
Functional hosiery set to gain traction among sports enthusiasts
Nan Ji Ren maintains its lead through a cost-performance strategy
Chart 38 Langsha Struggles as Lack of Innovation Impact Sales
Opportunities for growth for players offering budget and high-value hosiery
Retail e-commerce leads hosiery with its diverse product range and affordable prices
New retail concepts emerge with innovative strategies
New materials drive functional innovation in hosiery
Chart 39 Materials Innovation Enables Socks to Have Various Functionalities

Footwear in China

KEY DATA FINDINGS

Moderate growth driven by innovation, sustainability, and evolving consumer trends
Chart 40 Key Trends 2025
Growth is sustained by rising spending power and consumer confidence
Women's footwear leads sales, but children’s footwear leads growth
Chinese urbanites embrace Birkenstock's casual lifestyle appeal
Chart 41 Birkenstock’s Significant Strategic Re-Entry Into the Chinese Market
Growth set to continue, with new national standard impacting green products
Brand-building will be increasingly important to attract younger consumers
Rising health consciousness will make sports footwear more popular across categories
Anta draws closer to Nike with strong strategies
On’s strategic expansion drives its growth in China
Retail e-commerce leads distribution as consumers seek convenience
New retail concepts emerge, with innovative store formats
Chart 42 Analyst Insight
Tariffs and supply chain shifts drive changes in distribution mix
Chart 43 Shift in Sales From Export To Domestic
Fila's innovative product launches boost its brand image and sales
Chart 44 Technology Can Boost Sales of Footwear

Sportswear in China

KEY DATA FINDINGS

Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
Chart 45 Key Trends 2025
Outdoor enthusiasts fuel growth with performance-driven products
Kailas takes advantage of growth in trail running with specialised offerings
Chart 46 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
Polarisation drives demand for value and premium sportswear
Government support and rising incomes expected to drive growth
Performance-driven products and brand-building will be evident
Nike and adidas hold leading positions amidst intensifying competition
Specialisation and community engagement drive growth for Kailas
Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products
Retail e-commerce drives sales of sportswear, but sports goods stores still leads
Specialised retail concepts and livestreaming drive sales growth
Chart 47 Analyst Insight
Outlet stores redefine the retail experience with elevated concepts
Chart 48 Beyond Discounts: The Rise of Sports Outlet Stores in China
Kailas and TopSports drive innovation with specialised offerings
Chart 49 From Giants to Niches: How TopSports is Repositioning in Sportswear in China

COUNTRY REPORTS DISCLAIMER

Download table of contents
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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